Game UX Masterclass - Part 4/4: UX Strategy & Ethics
Event Information
About this event
This Session is Part 4 of a 4-session Masterclass on UX applied to the development of video games. While it can be taken independently from the 3 others, we will draw from a lot of notions tackled in the previous sessions.
Part 4: UX Strategy & Ethics (2 hours)
Game User experience (UX) is becoming trendy in the game industry, yet many game developers assume it's "just about UI", or that UX is something that can be "done later in the process". UX is a mindset, it *is* the process, and it should be the concern of everyone in the studio in order to be truly efficient. In this masterclass we will tackle how to develop UX practices in a game studio, from UX unawareness to having a centralized UX culture (including ethics considerations).
More specifically, we will tackle:
- The scientific method (user research & analytics)
- UX production pipeline
- Advancing UX maturity
- Ethics in the game industry
(Not included: Part 1 about brain limitations, & Part 2 about usability guidelines, & Part 3 about engage-ability)
Who is this for?
This Masterclass is dedicated to game developers concerned with advancing UX maturity and their production pipeline at their studio, and advancing ethics in the game industry.
Main takeaways
- Understand how to make the right decisions and solve the right problems to solve with user research and analytics.
- How to advance UX maturity in a game studio.
- How to advance ethics in the game industry.
Organizer Celia Hodent
Organizer of Game UX Masterclass - Part 4/4: UX Strategy & Ethics
Celia Hodent is an expert in the application of cognitive science and psychology to improve products, systems, services, and video games. She currently leads an independent UX consultancy, working with a wide range of international media and enterprise companies.
She works in-depth with companies to help ensure their products are both engaging and successful by considering the entire user experience they will provide to their audience. Celia conducts workshops and provides guidance on the topics of playful learning, ethics, unconscious bias, and inclusion in tech and video games.
Celia holds a PhD in psychology and has over ten years experience in the development of user experience (UX) strategy in the entertainment industry, and more specifically with videogame studios through her work at Ubisoft, LucasArts, and as Director of UX at Epic Games (Fortnite).
Celia is the author of The Gamer’s Brain: How Neuroscience and UX can Impact Video Game Design and The Psychology of Video Games.
Twitter: @CeliaHodent
Blog: celiahodent.com
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