Free

Game of Homes - Using Gamification to Reduce Fuel Poverty

Event Information

Share this event

Date and Time

Location

Location

University of Salford

Room MS243, Mary Seacole Building, Frederick Road Campus

The Crescent

Salford

M6 6PU

United Kingdom

View Map

Friends Who Are Going
Event description

Description

Synopsis

Game of Homes was the UK’s first use of gamification via social media as a lever to reduce domestic energy consumption within fuel poor households. It reduced energy consumption and household bills by an average of 20%. The game secured multiple social outcomes including improved healthy eating, household budgeting, increased social interaction, behavioural change, enhanced life skills and personal esteem.

The Game of Homes was played by residents of the Meadow Well estate, North Shields, North Tyneside between November 2015 and February 2016. The Meadow Well estate is one of two areas in North Tyneside to experience extremely high levels of deprivation (63% of households) and within top 5% areas of highest deprivation in England. Players recruited for the game lived in 3 bed properties on the estate and resided in households containing 3-6 family members. In total, 8 households played the game, with 6 participating until game end.

To play, players carried out simple energy efficiency tasks in the home and posted details of their activities on the Facebook page of Meadow Well Connected (the organisation hosting the game). The household that played the game in the right spirit, and used the lowest amount of energy, won. At game start players received an at-home visit from an energy efficiency expert and had monitoring equipment temporarily installed within their homes to allow for their comfort levels throughout the life of the game to be monitored.


Speaker

Craig is the founder and Sustainability Director of Gaiacene.

Craig is a sustainability and CSR professional with 20+ years diverse experience with a proven track record and reputation for delivering successful projects that provide sustainable outcomes and benefits for businesses, organisations and communities in the UK and internationally.

He specialises in organisational sustainability and CSR programmes, strategies and projects; carbon reduction strategies and projects; sustainability frameworks; impact and evaluation methodologies, climate resilience strategies and projects; sustainability governance and leadership processes and stakeholder engagement activities.

Craig's successfully delivered sustainability, CSR and climate change projects for clients in the UK, the European Union, Russia and Japan.

Craig has worked in and delivered projects in the private, public, voluntary sectors and in academic research. This diverse, multi-sector experience provides Craig with the ability to transfer sector specific values and context to integrate partnership sustainability and CSR projects that create opportunities across organisational boundaries.

He has delivered sustainability, CSR and climate change projects that create shared value and impact across all scales from national, regional, city, organisation, business to community group level.

Share with friends

Date and Time

Location

University of Salford

Room MS243, Mary Seacole Building, Frederick Road Campus

The Crescent

Salford

M6 6PU

United Kingdom

View Map

Save This Event

Event Saved