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GA X GUST LAUNCH PRESENT: FAILING UPWARD

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General Assembly Santa Monica

1520 2nd Street

Santa Monica, CA 90401

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About This Event

● Overview:​ We'll be speaking to experienced startup founders about the lessons they've learned along their entrepreneurial journeys, the mistakes they've made, and the things they'd do differently if they could start over. Alongside the founders, we'll have legal, financial and growth experts to add their relevant expertise in avoiding these common founder bumps in the road.

● What You’ll Take Away: Learn from common founder mistakes, so you don't have to! Additionally, every attendee will receive a free copy of David S. Rose's Startup Checklist and receive a 15% discount to Gust Launch, a Company as a Service to help you turn your ideas into a company.

● Why It Matters: Are you considering rolling up your sleeves and beginning your entrepreneurial journey? The founders and experts on this panel understand that you're trying to move fast - let us tell you what you need to know, when you need to know it. Straight up, no chaser.

Agenda: Check-in & Networking 6:30 - 7:00 pm Panelist Intros 7:00 - 7:40 pm Moderated Q&A 7:40 - 8:15 pm Networking 8:15 - 8:30 pm


About the Panelists

Ed Lee Photo

Ed LeeFounder, CEO ,
HelloAdvisr

Ed Lee is a pricing and go-to-market specialist and trusted adviser to leading companies and brands. He is the founder of HelloAdvisr, a Los Angeles-based growth consultancy helping companies and leadership teams build and implement profit growth
strategies. Ed specializes in international and national marketing and pricing strategies, discount optimization, and salesforce management across retail/ecommerce, marketplace and platform businesses. Previously, Ed held leadership roles with Simon-Kucher & Partners – a global management consulting firm and world’s leading expert in pricing – and LG Electronics. Ed is regularly invited to speak on pricing strategy at leading universities and institutions including the University of Southern California (USC) and General Assembly as well as startup/tech organizations such as Wayra (London) and the Los Angeles Cleantech Incubator. Ed received an MBA from Oxford University, MSc from the London School of Economics and a BA from the UC, San Diego.

Tina Glickman Photo

Tina GlickmanDirector of Business Development,
Gust Launch

Tina Glickman is the Director of Business Development at Gust Launch, a Company as a Service™ platform built to help transform dreamers into founders and ideas to companies through incorporation and beyond. She develops strategic partnerships within the startup community with those who share in Gust’s mission to help founders take their entrepreneurial ambitions to the next level.

Prior to developing strategic partnerships at Gust, Tina curated corporate art collections internationally, then built a Private Banking book of business serving entrepreneurs in her tenure at Credit Suisse - all the while knowing that she would ultimately serve founders earlier in their company’s life cycle.

She received her Bachelor’s degree at the University of the South and her MBA at University of Virginia’s Darden School of Business.

About Our Partners

Gust Launch

One platform to easily incorporate, run, and grow your company like a seasoned entrepreneur—designed by experienced startup founders, investors, and lawyers to help you from launch to exit.



Recently voted Fast Company’s #1 Most Innovative Company in Education and #28 Most Innovative Company in the world, General Assembly transforms thinkers into creators through education and opportunities in technology, business, and design. RSVP for this event to receive updates from General Assembly on upcoming events.

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General Assembly Santa Monica

1520 2nd Street

Santa Monica, CA 90401

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