£120.86 – £420

#FutureConsumer: The ATCM Summer School and Awards Dinner 2019

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The London Irish Centre

50-52 Camden Square



United Kingdom

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Refunds up to 30 days before event

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Society is evolving. The way Millennials and Generation Z live, work and play is different to anything we have known before. How they spend money is changing rapidly. How they engage with brands, products and places is simply mind boggling for an older generation. And how they use their leisure time is constantly being redefined. A failure to adapt to these changes will mean high streets become collateral damage as the #FutureConsumer grows to become the dominant consumer. And the uncomfortable truth is, many of us do not understand the scale of change, nevermind know how to respond.

The time to prepare for the #FutureConsumer is now. With new technology, new forms of employment, concerns around housing, a myriad of new ways to shop and use leisure time, ATCM members need to know the implications for the town centres of tomorrow. At Summer School 2019, #FutureConsumer will provide two days of in-depth analysis of the evolution being driven by Millennials and Generation Z. It will combine high quality keynote presentations with engaging workshops to deliver an industry leading event open to all across the town and city management industry including town centre managers, Business Improvement Districts, economic development officers, planners, licensees, retailers, property owners and many others.

Summer School will also include a celebration of industry best practice with the 2019 Town and City Management Industry Awards Dinner and a range of excellent study tours that will bring the conference theme to life.



9.15am to 10.15am: ATCM AGM (Members only)

Ojay McDonald, CEO, ATCM

Leigh Brown, Chair of the Board of Directors, ATCM

10.30am: The Revolution will Not be Televised… It Will be Streamed! Welcome to #FutureConsumer

Ojay McDonald, CEO, ATCM

10.45am: Mind the Generation Gap!

Nick Richardson, CEO, The Insights People

11.10am: Refreshments

11.25am: The Curious Case of James Charles: How YouTube Has Changed the Game

Anaïs Hayes, Head of YouTube CPGA

11.50am: #FutureConsumer: The Generation Game

Chaired by Ojay McDonald Chief Executive Officer, ATCM

Audience interactivity facilitated by Polly Barnfield, Founder, Maybe Tech

The Panel

Alison Lomax, Director of Lifestyle Retail, Google

Chris Savage, Projects Manager, National Federation of Market Traders

Rachel Harban, Development Officer, Economic Regeneration, Barnsley Metropolitan District Council

Karen Eve, Centre Manager, Knight Frank

12.45pm: Lunch

1.45pm: Plenary Workshop: What is an Experience? Defining the term for place managers to enable successful place interventions

An interactive session that will unravel the mysteries of the place experience and build of framework for place managers to successfully use ‘experiences’ in their places.

Led by Jeremy Rucker, A Leading High Streets Creative

2.45pm: Parallel Workshops – Session 1

A: The Rise of Teetotalism: The Impact of Millennials on the Evening and Night Time Economy

Chaired by Nicola Marie Johnston, Evening & Night-Time Economy Manager, Aberdeen Inspired

The Panel

  • Kate Nicholls, CEO, UKHospitality
  • Sylvia Oates, Director, Night Time Economy Solutions Ltd
  • Amanda Newbery, Chapel Nightclub and Purple Flag Salisbury

B: Leading Change for the Future Consumer

The Facilitators

  • Dr Jackie Mulligan, CEO, ShopAppy
  • Maria Cotton, Group Manager for Markets and Town, Barnsley Metropolitan District Council

C: How Can Town/City Gift Cards Encourage Advocacy, Drive Footfall and Stimulate Additional Economic Activity


  • Colin Munro, Managing Director, Miconex
  • Helen Hames, Marketing & Commercial Manager, Cambridge BID

3.35pm: Parallel Workshops – Session 2

A: How to Amplify the Youth Voice in the Evolution of Town Centres: The Case of the Kettering Youth Town Centre Partnership


  • Alison Holland, Projects and Partnerships Director, Brightkidz

B: How Digital Trails Can Attract Footfall, Increase Spend and Engage the Future Consumer in your Place


  • Sophie Hainsworth, Co-Founder, LoyalFree
  • Jason Nesbitt, Co-Founder, LoyalFree
  • Lee Lyons, Chief Operating Officer, The Fitzrovia Partnership

4.35pm: Close



  • Drinks Reception (Sponsored by Wild in Art)
  • Presentation of the Purple Flag Awards
  • Presentation of the Town and City Management Industry Awards
  • Good Food
  • Good Company
  • Good Entertainment (Sponsored by Blachere Illuminations)


10am: Welcome Back

Ojay McDonald, CEO, ATCM

10.15am: Learnings from the Great British High Street Awards: The Lisburn Case Study

Suzanne Lutton, Regeneration & Infrastructure Manager at Lisburn & Castlereagh City Council

10.40am: A Place to Grow: The Role of Town Centres in Shaping the Development of the Next Generation

Martina Kane, Policy and Engagement Manager, Healthy Lives Team, The Health Foundation

11.05am: Refreshments

11.20pm: Brexit: What it Means for Future Generations (An ATCM Q&A)

Sir Keir Starmer, MP for Holborn and St Pancras, Shadow Secretary of State for Exiting the EU

12pm: #FutureEntrepreneur: Panel Debate

Chaired by Simon Pitkeathley, CEO, Camden Town Unlimited

The Panel

Rose Dyson, Founder and CEO of Pura Cosmetics and a Multi-Award Winning Entrepreneur

Emma Jones, Founder, Enterprise Nation

Ali Clabburn, CEO, Liftshare

1pm: Lunch

1.45pm: #FutureConsumer: Parallel Study Tours

A: Bringing Enterprise onto the High Street: One of the UK’s Most Innovative Change of Use Projects

Led by Camden Collective

B: Hawley Wharf: Sneak Preview of a Mixed Use Development Built on the Camden Counter Culture

Led by Labtech

4pm: Home Time

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Date and Time


The London Irish Centre

50-52 Camden Square



United Kingdom

View Map

Refund Policy

Refunds up to 30 days before event

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