£120.86 – £420

#FutureConsumer: The ATCM Summer School and Awards Dinner 2019

Event Information

Share this event

Date and Time

Location

Location

The London Irish Centre

50-52 Camden Square

London

NW1 9XB

United Kingdom

View Map

Refund Policy

Refund Policy

Refunds up to 30 days before event

Event description

Description

Society is evolving. The way Millennials and Generation Z live, work and play is different to anything we have known before. How they spend money is changing rapidly. How they engage with brands, products and places is simply mind boggling for an older generation. And how they use their leisure time is constantly being redefined. A failure to adapt to these changes will mean high streets become collateral damage as the #FutureConsumer grows to become the dominant consumer. And the uncomfortable truth is, many of us do not understand the scale of change, nevermind know how to respond.

The time to prepare for the #FutureConsumer is now. With new technology, new forms of employment, concerns around housing, a myriad of new ways to shop and use leisure time, ATCM members need to know the implications for the town centres of tomorrow. At Summer School 2019, #FutureConsumer will provide two days of in-depth analysis of the evolution being driven by Millennials and Generation Z. It will combine high quality keynote presentations with engaging workshops to deliver an industry leading event open to all across the town and city management industry including town centre managers, Business Improvement Districts, economic development officers, planners, licensees, retailers, property owners and many others.

Summer School will also include a celebration of industry best practice with the 2019 Town and City Management Industry Awards Dinner and a range of excellent study tours that will bring the conference theme to life.


THE PROGRAMME....



WEDNESDAY, 26th JUNE 2019 – 9.15am to Late


#FutureConsumer: Welcome and Introductions

Ojay McDonald, CEO, ATCM


Mind the Generation Gap!

Nick Richardson, CEO, The Insights People


The Curious Case of James Charles: How YouTube Has Changed the Game

Anaïs Hayes, Head of YouTube


#FutureConsumer: The Generation Game

Chaired by Ojay McDonald Chief Executive Officer, ATCM

Audience interactivity facilitated by Polly Barnfield, Founder, Maybe Tech

Featuring Alison Lomax, Director, Lifestyle Retail, Google


Plenary Workshop

Led by Jeremy Rucker, A Leading High Streets Creative


Six Parallel Workshops

Including:

  • The Rise of Teetotalism: The Impact of Millennials on the Evening and Night Time Economy (featuring Nicola Marie Johnston, Evening & Night-Time Economy Manager, Aberdeen Inspired and Kate Nicholls, CEO, UKHospitality)
  • How to Amplify the Youth Voice in the Evolution of Town Centres (Led by the Kettering Youth Town Centre Partnership)
  • How Can Town/City Gift Cards Encourage Advocacy, Drive Footfall and Stimulate Additional Economic Activity (Led by Miconex and Cambridge BID)
  • Leading change for the future consumer (Led by ShopAppy.com)



2019 Town and City Management Industry Awards Dinner

Including:

  • Drinks Reception (Sponsored by Wild in Art)
  • Presentation of the Purple Flag Awards
  • Presentation of the Town and City Management Industry Awards
  • Good Food
  • Good Company



THURSDAY, 27th JUNE 2019 - 10am to 4pm



Welcome Back

Ojay McDonald, CEO, ATCM


Brexit: What it Means for Future Generations (An ATCM Q&A)

Sir Keir Starmer, MP for Holborn and St Pancras, Shadow Secretary of State for Exiting the EU


#FutureEntrepreneur: Panel Debate

Featuring the award winning entrepreneur Rose Dyson


A Place to Grow: The Role of Town Centres in Shaping the Development of the Next Generation

Martina Kane, Policy and Engagement Manager, Healthy Lives Team, The Health Foundation


High Streets Alive! Learnings from the Great British High Street Awards

Jake Berry, High Streets Minister, Ministry for Housing Communities and Local Government - TBC


#FutureConsumer: Parallel Study Tours

  • Camden Collective - Bringing Enterprise onto the High Street
  • Kings Cross Regeneration - TBC



HOME TIME


Mind the generation gap and book your seats for the 2019 ATCM Summer School ‘#FutureConsumer’! As always, ATCM members will be eligible for a discount. Book via Eventbrite if you want to pay by card. Email membership@atcm.org to pay via invoice.

Share with friends

Date and Time

Location

The London Irish Centre

50-52 Camden Square

London

NW1 9XB

United Kingdom

View Map

Refund Policy

Refunds up to 30 days before event

Save This Event

Event Saved