Future of Television East
Friday, November 16, 2012 from 8:00 AM to 7:00 PM (EST)
New York, NY
For more information on the event, visit www.televisionconference.com/east/
We are giving content creators, tech innovators and entrepreneurs the opportunity to demo their programming, new advertising platforms, TV tech innovations as well as devices in front of this audience of decision-makers. To submit for a speaking position at the event, please fill out the speaker submission form and make sure to note which topic series you are applying for and what type of format you are suggesting: 15-minute presentation, tech or programming demo OR to be a member or moderator of a 45-minute panel. If you are applying for a 15-minute presentation, please submit a proposed (tentative) session title with your bio. The earlier you submit, the greater the chances of being selected!
Speaker Registration, Badge Pick-Up and Networking
Welcome to the Conference & Introduction to New Format
PANEL 1: The State of the Television Industry
This panel of top decision-makers in the television, online video and consumer electronics industry discuss where America’s favorite medium is heading in terms of content and new digital distribution models and platforms. How to you monetize and engage, empower and connect audiences across every platform and keep the networks’ traditionally unparalleled national reach while at the same time capture more desirable demographics and better measurable advertising results?
10:00am – 11:00am
SERIES 1: THE CONTENT
It all starts with the content: the TV networks, the online video websites, the buzz on twitter - our first series of presentations focus on creating content that works on analog as well as digital platforms.
10:00am – 10:15am
10:15am – 10:30am
10:30pm – 11:00am
PANEL: Creating Original Video Content for Multiple Platforms
11:00am – 11:30am
11:30am – 12:30pm
SERIES 2: THE VIEWER
More Americans are watching online video amid greater access to broadband and improved mobile networks, but so far video viewing on computers and smart phones are showing no signs of replacing the TV as America’s favorite medium. So who is waching what, where and when?
11:30am – 11:45am
11:45am – 12:00pm
12:00pm – 12:30pm
Redefining a Viewer and Reinventing Ratings in a Multi-Screen World: What are the Relevant Video Metrics of the Future?
12:30pm – 1:30pm
1:30pm – 2:30pm
SERIES 3: THE DISTRIBUTION
This series of presentations examines digital distribution models for television and online video content. Everything from traditional cable companies starting to sell multi-screen services to their subscribers to OTT and Mobile Services.
1:30pm – 1:45pm
1:45pm – 2:00pm
2:00pm – 2:30pm
PANEL: Digital Distribution Models: How Technology is Changing the Way Viewers Access TV and Video Content
2:30pm – 3:00pm
3:00pm – 4:00pm
SERIES 4: THE ADVERTISING
This series of presentations focuses on how to monetize and measure the effectiveness of television and online video advertising in the new multiplatform television age.
3:00pm – 3:15pm
3:15pm – 3:30pm
3:30pm - 4:00pm
PANEL: Predictions and Provocations on how to build new sustainable TV business models
4:00pm – 4:15pm
4:15pm – 5:15pm
SERIES 4: THE BUZZ
How to market and spread the word about your television or online video content to make sure it get discovered on a fragmented web universe
4:15pm – 4:30pm
4:30pm – 4:45pm
4:45pm – 5:15pm
PANEL: Is being discovered the biggest challenge in the new television ecosystem?
5:00pm – 6:00pm
When & Where
Digital Media Wire
Digital Media Wire, Inc. launched in early 2000 with a simple yet compelling proposition to provide busy executives with a daily briefing of the most important news stories about the business of digital media. On July 20, 2000, we published the first issue of Digital Media Wire Daily — our daily email newsletter dedicated to objective coverage of news stories about the convergence of media, entertainment and technology. Today, we are a full scale media company that owns and produces 11 major conferences, publishes daily newsletters and directories, and operates the popular www.dmwmedia.com news and community portal.