A$382.24 – A$763.39

Further Search Engine Optimisation (SEO) Techniques

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Location

The IVC (International Visualisation Centre)

19 Young Street

Adelaide, South Australia 5000

Australia

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Refund Policy

Refund Policy

Refunds up to 1 day before event

Event description

Description

So, you’ve got the basics of SEO sorted but you’re enthusiastic to take your practice to the next level.

This course is a robust session in delving into the intricacies of search engine optimisation and will teach you even more best practices and techniques to boost your site’s ranking, making you much more discoverable and “Google-able”.

With more advanced methods and learning, coupled with the more technical aspects of optimising your site for searchability, this course is bound to set you apart from your competition or other websites.

This course will cover:

  • the impact of site speed on SEO
  • the importance of clean, semantic code
  • introducing schema.org, rich snippets and featured snippets
  • securing your site with https
  • using robots.txt
  • effective backlinking strategies
  • another look at Google Webmaster Tools
  • local search optimisation
  • mobile search optimisation.

Course objectives:

  • to further develop an understanding of the more advanced techniques involved in search engine optimisation
  • to develop the skills and confidence to perform more advanced search engine optimisation techniques on your website or blog

This course is for:

  • those responsible for managing your own or your business’s website or blog and want to understand how you can help effectively influence its results in search engines
  • past participants of our Introduction to SEO Best Practices course, who want to further enhance their SEO abilities

What’s included:

  • light refreshments
  • modern computer training room
  • individual computers (PC) and the necessary internet access and software
  • full set of training resources
  • high quality training

Prerequisites:

  • ideally, an existing website or blog to use recommended techniques on, otherwise the course can be taken theoretically for a future website or blog venture
  • a solid understanding of the fundamentals of SEO, covering content based SEO techniques (as covered in our Introduction to SEO Best Practices course)

Each session is restricted to limited participants (six to twenty attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.

About your SEO trainer:

Erica Stacey – from Scout Digital Marketing.

Erica is a Google Analytics, Google AdWords and Mobile Sites certified professional, so you’re in qualified hands.

She has also recently completed an intensive training bootcamp with the Institute of Code and has an extensive wealth of online proficiencies.

Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more.

A professional in the field of design, branding and marketing, she is a trusted name in the Adelaide community to help an array of businesses sort out and achieve their marketing objectives.

Discounts for booking multiple courses:

The courses can be taken individually, but have also been designed to work together to build on the knowledge and skills gained.

There are also great discounts for booking three or more courses:

  • 1-2 courses: $330 + BF + GST (per course)
  • 3+ courses: $300 + BF + GST (per course)

For multiple course bookings, you can contact us to enquire about payment plan options.

Take your SEO to the next level!

View full terms and conditions here.

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Date and Time

Location

The IVC (International Visualisation Centre)

19 Young Street

Adelaide, South Australia 5000

Australia

View Map

Refund Policy

Refunds up to 1 day before event

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