Fundraising Under COVID- The New Reality

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JOIN US for a workshop on how to pivot your fundraising strategy in the time of COVID-19

About this event

This session will provide nonprofit professionals with a space to breathe, gain insight from peers, create new strategies and tactics to elevate their programs and services and implement fundraising initiatives in the wake of COVID-19. Together, we will address the challenges your organization is facing and provide proactive solutions as you fundraise during the crisis. Conversation will include:

  • Reframing and strengthening your case for support with stakeholders to elevate why your work remains important during this crisis
  • Tips on ways to partner with your board of directors to maximize fundraising and be better prepared for any unforeseen crisis in the future
  • Steps to pivot your fundraising efforts and reach your target audience through online platforms
  • Ways to keep your donors engaged through various touch points that keep your programs top of mind.

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This workshop is in partnership with Cause Effective:

For nearly 40 years, Cause Effective has partnered with nonprofit organizations to help create social change and equity. Cause Effective provides leadership development programs, coaching and consulting services to strengthen the nonprofit sector by increasing organizational capacity. Cause Effective has worked with more than 6,000 nonprofits to transform nonprofit leaders, board of directors, culture and systems. Through our work with nonprofits we have helped groups to evolve and implement new approaches to fundraise and engage communities in their mission and work.

Instructor:

Sonya Shields joined the Cause Effective team in 2019 with over 25 years of experience as a fundraising, marketing and communications nonprofit executive. Sonya’s career as a Director of Development began at the National LGBTQ Task Force in Washington, D.C. where she doubled the organization’s budget from $2.5 to $5 million in three years. She has held the position of Director of Development for the NYC LGBT Anti-Violence Project, Astraea Foundation, Keep a Child Alive and the National Advocates for Pregnant Women. Most recently, Sonya held the position of Chief Officer for External Relations and Advancement at Brooklyn Community Services (BCS) for six years. Sonya brought vision and energy into the position and took the organization to another level of visibility – engaging celebrities, influencers, corporate executives, younger donors, and building its volunteer base – and her leadership in development and communications played a key role in the organization receiving the 2017 New York Nonprofit Excellence Award. Sonya has also worked extensively as a consultant and has provided services to more than a dozen nonprofits.

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