$99 – $198

Fundraising Double Feature: Psychology of Giving & Corporate Philanthropy

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Location

Foundation Center

32 Old Slip

24th Floor

New York, NY 10005

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Refund Policy

Refunds up to 7 days before event

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Two workshops, one day. Join Foundation Center and the Association of Nonprofit Specialists for a double feature comprised of two half-day sessions designed to help your organization increase its revenue. Pick the one that best matches your needs, or make a day of it and join us for both!

Morning Session, 9:30am-12:30 pm

The Psychology of Giving

This workshop will provide an overview of the psychology associated with philanthropic decision-making. The course will demonstrate how fundraisers can apply psychological theory to fundraising strategy to more fully engage donors over the long-term.

Topics covered will include:

  • Donor motivation and satisfaction
  • Understanding emotions surrounding money
  • Donor fatigue
  • “Herd mentality”
  • Crisis fundraising
  • How personality type can inform the donor-donee relationship.

The Psychology of Philanthropy will combine research on donor behavior with practical observations, to providing participants with the tools they need to develop effective fundraising strategies and interact with donors with confidence. The half-day class will feature hands-on, interactive exercises to help reinforce the most crucial lessons of the morning.

Instructor:
Marian Stern
Founder & Principal
Projects in Philanthropy

Afternoon Session, 1:30-4:30pm

Exploring Corporate Philanthropy & the Win-Win Relationship

Nonprofits and corporations need one another to mutually thrive. However, corporations continue to provide a relatively small proportion of the support that nonprofits receive. In order to boost corporate relationships, it’s essential for nonprofits to understand and leverage the value that they can provide.

In this session, complete with hands-on exercises, discover how companies approach and make the case for investing in corporate citizenship programs, and explore how your organization can help a corporate partner add to their bottom line and bolster their corporate brand.

This program will help you understand the nuances of:

  • Corporate Social Responsibility and how CSR bolsters a company’s shareholder value
  • Emerging trends in corporate giving, and what companies are doing in response to those trends
  • The relationships that companies seek with their nonprofit partners, and what a win-win relationship looks like.

Instructor:
Jay Weisman
Legacy Philanthropy Group


About the Association of Nonprofit Specialists:

The Association of Nonprofit Specialists is a 501(c)(3) network of organizations, consultants, and other specialists providing assistance to nonprofits. The Association of Nonprofit Specialists provides a variety of educational and networking events and other resources to support nonprofit organizations, and the consultants and specialists who work with them.


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Date and Time

Location

Foundation Center

32 Old Slip

24th Floor

New York, NY 10005

View Map

Refund Policy

Refunds up to 7 days before event

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