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Fundamentals of Social Media Marketing

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8 Salvátorská

110 00 Praha 1

Czechia

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Event description
We are happy to announce an upcoming FREE SEMrush meetup! Join us on Wednesday, October 2nd in Prague.

About this Event

The event will draw on the knowledge of top quality experts and give you an opportunity to get inspired and benefit from the social media strategies of the world-leading companies.

Together with Omri Erel, Senior VP Marketing from Socialbakers and Ladislav Doležal, Marketing supervisor at McDonald's we want to bring you unique talks, information, and facts from real cases which you can apply to your SMM strategies.

Format of the Night

18:30 -19:00 Doors open & Snacks, Drinks, Networking

19:00 - 19:10 SEMrush Keyword Game

19:10 - 20:40 Speakers talks & Q&A session

20:40 - 21:30 Networking & Snacks & Craft beer

We are in Prague, so also draft craft beer from the guys from Raven brewery will be ready for you together with a food pairing. You will also have a chance to win some cool SWAG!

Looking forward to seeing you there.

SEMrush Team

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TALKS

Omri Erel, Senior VP Marketing, Socialbakers

The 3 Pillars of Successful Social Media Marketing

With limited time and resources in our hands, we often drown in an ocean of opinions, marketing methods, and multiple channels. Discover the key fundamental principals that will allow you to cut through the noise, focus where it matters and achieve consistently successful results in Your social media efforts

Fernando Angulo, Head of Communications, SEMrush

Influencer Marketing Strategies that work

During this presentation, you will learn how brands are naturally attracting people and clients with the power of Influencer Marketing through Social Media Channels and you will discover how to measure influencer marketing campaigns results, influence your audience and turn your customers into brand ambassadors

These are some of the crucial secrets you will walk away with:

  • The moment you need to implement influencer marketing campaigns
  • Difference between an influencer and one who is not
  • Where to find Influencers for your campaigns
  • How to find influencers in networking events
  • Sample outreach templates for influencers

Ladislav Doležal, Marketing Manager, McDonald's

Content First

How important is content on social media and how is McDonald cooperating with the influencers?

What is our work on social networks from brief to an agency to business results and also get an example of how to reach millions of people around the world with minimum budget activation.

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ABOUT THE SPEAKERS

Fernando Angulo, Head of Communications, SEMrush

Fernando is Head of International Partnerships at SEMrush. He has been with SEMrush since the beginning of company’s marketing efforts and has built its all-star marketing team. Being one of the most recognised faces of the brand, Fernando is speaking at 50+ top conferences worldwide each year.

Fernando specializes in B2B search marketing, e-commerce, influence marketing and trained marketing teams of companies such as Expedia, T-mobile, Prestashop and Bing.

Omri Erel, Senior VP Marketing, Socialbakers

Omri brings 12 years of extensive marketing experience from entrepreneurship, management, and consulting. As Vice President of Demand Generation for WalkMe, a unicorn B2B startup from Israel, he played a leading role in growing the company from an idea, into one of the most successful startups in Israel - now worth over $1 billion. Omri joined Socialbakers, the leading unified marketing platform in 2018 as Senior VP, Marketing where he is leading the company through its stages of global hyper-growth.

Ladislav Doležal, Marketing Manager, McDonald´s

Ladislav has been working for McDonald's for more than two years with a focus on social networks, McCafé brand and some other platforms such as EDAP (every day affordable price) and dessert such as McFlurry. :)

Before he stepped in McDonald's, he was working on the agency side - at Geometry, global marketing agency.

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8 Salvátorská

110 00 Praha 1

Czechia

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