$15

Fundamentals of Fundraising

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Department of Arkansas Heritage

1100 North Street

Little Rock, AR 72201

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Fundamentals of Fundraising

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This interactive workshop will walk you through the basics of fundraising — from why people donate to how they give.

The program lets you think through a variety of fundraising strategies and come up with ideas for a plan to best meet your organization’s needs. Participants can take a deeper dive into ways to market their mission and connect with donors through storytelling techniques that use traditional and digital media.

Presenter Matt Cleveland is a Certified Fundraising Executive who began his fundraising career in 2004 at Youth Home, Inc. The group is a nonprofit organization that serves children and families.

Cleveland also has served in development and marketing with the Arkansas Arts Center and the Arkansas Symphony Orchestra. In 2012, Cleveland became the Chief Development Officer for the Arkansas Sheriffs' Youth Ranches, a nonprofit, a family-style foster care program founded in 1976 by all 75 sheriffs of Arkansas. The Ranches has helped more than 2,100 boys and girls from every corner of the state since its founding.

With each of these nonprofit organizations, Cleveland has worked to raise funds and awareness for their important missions and to create stronger, healthier communities for the people of Arkansas.

Cleveland is a member and past president of the Arkansas Chapter of the Association of Fundraising Professionals. He lives in Searcy with his wife, Kim, and their two children, Allison, 13, and Dylan, 10.

Morning refreshments and a lunch will be provided. This event is part of the GetSmART! Learning Series.

Please let staff know if you require support regarding accessibility, including sight, hearing and food. This is a fragrance free space. Parking spaces are available in front of the building and in the employee parking lot. All visitors must enter through the front door.

Presenter Matt Cleveland has worked with nonprofit organizations and on fundraising campaigns for 15 years. For more information, contact Janet Perkins at 501-324-9775 or at Janet.perkins@arkansas.gov.

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Department of Arkansas Heritage

1100 North Street

Little Rock, AR 72201

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