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From Market Fit to Hyperscale: Optimizing Product @ Different Growth Stages

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AdRoll Group

2300 Harrison St

2nd floor

San Francisco, California 94110

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From Market Fit to Hyperscale: Optimizing Product at Different Growth Stages

In this year’s first ProductTank SF event, you’ll hear from two Product experts on their experiences building some of the world’s most successful products. They’ll share stories about delivering products and scaling teams during hypergrowth phases and processes for determining product-market fit.

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ABOUT THE TALKS

Lessons from The Little Blue Book
By Joff Redfern

As VP of Product for LinkedIn and Atlassian, Joff Redfern has seen it all. Over the past 7 years, Joff has kept a journal of the best and most painful product lessons he and his teams have learned building products for rapidly growing customer bases. In his talk he’ll share his tips for focusing product growth, making decisions, and building strong teams.

The Product-Market Fit Engine
By Rahul Vohra

Grounded in Sean Ellis’ product-market fit construct, Rahul, a serial startup founder and investor, shares his process for identity and optimizing fit by transforming a single metric into your product’s north star. He’ll show you how to determine your product/market fit score, identify your key customer bases and build products they love. At the end of this talk, you’ll walk away with a 4-step process that helps you find the right market fit, over and over again.

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ABOUT THE SPEAKERS

Joff Redfern, VP of Product, Atlassian
Self-described as a “tall, slightly nerdy, product guy,” Joff Redfern has over 20 years of product leadership experience. Having worked with teams ranging from startups to Fortune 500 brands, his newest adventure is taking on the role as VP of Product at Atlassian. Prior to Atlassian, Joff spent 7 years at LinkedIn as Vice President of their flagship product on both mobile and desktop. Joff has also served as the Co-founder of Flattenme and VP of Product for Yahoo!. He holds degrees from Bates College and Cornell University.

Rahul Vohra, Founder and CEO, Superhuman
Rahul is the founder and CEO of Superhuman, the fastest email experience in the world. Users get through their inbox twice as fast — and many see Inbox Zero for the first time in years! Previously, he founded Rapportive the first Gmail plugin to scale to millions of users, which was later acquired by LinkedIn.

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Big thanks to our sponsor AdRoll!

AdRoll Group is on a mission to help businesses compete online and grow revenue. We help these advertisers intelligently optimize marketing campaigns. Our systems process petabytes of data—and act on changes to that data in fractions of seconds. To learn more go to www.adrollgroup.com or tech.adroll.com

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Location

AdRoll Group

2300 Harrison St

2nd floor

San Francisco, California 94110

View Map

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