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From Customer to Champion: Building a Base of Evangelists for Your Startup

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CIC - Boston

50 Milk Street

16th Floor — Lighthouse East

Boston, MA 02109

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You have an incredible customer base - now it’s time to turn those happy customers into the sales team you need!

During this panel, we’ll explore how to maximize engagement through multiple channels and how to determine which channels are the best ones for you to lean on. We’ll also dive into what types of programs are the best ones for you to organize and run in order to keep customer engaged and invested in your company - whether that is an agency program, affiliate program, or something else!

A group of founders and leaders in customer success and marketing will share examples from early on that drove results for them and helped convert customers into champions for their brand.

P.S. Although not required, we definitely suggest attending our session “Every Customer Counts: Retaining and Maximizing Customers” to learn how to pinpoint your best customers first during Startup Boston Week 2019!

This event is part of the Customer Success & Support Track and Sales & Marketing Track at Startup Boston Week 2019. And is perfect for companies in the Growth Stage and Late Stage.

Speakers to be announced soon!




This is a Startup Boston Week event.

Startup Boston Week is a free, five-day series of events celebrating, educating, and connecting entrepreneurs in Boston. Taking place from September 16–20, 2019 Startup Boston Week brings entrepreneurs, company leaders, innovators, and industry experts together to foster collaboration and fuel growth in Boston's startup ecosystem.

Thank you to our event partners!

About Matter:

Matter is a Brand Elevation Agency unifying public relations, social media, creative services, and search and digital marketing into strategic, content-rich communications campaigns that inspire action and build value. With 15 years of experience working with companies ranging from startups to large enterprises, we understand the fast speed and challenges inherent in marketing a new brand. Whether you’re building a business or growing a brand, we can help you achieve the success you deserve.

About CIC Boston:

One of Boston's largest innovation communities, CIC provides office and coworking space, and supports a variety of important programs in Boston's startup scene including Venture Cafe, District Hall, and MassRobotics.

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Date and Time

Location

CIC - Boston

50 Milk Street

16th Floor — Lighthouse East

Boston, MA 02109

View Map

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