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From Customer Interviews to Enterprise Sales Workshop on January 29, 2015

TriKro & SKMurphy

Thursday, January 29, 2015 from 10:00 AM to 5:00 PM (PST)

From Customer Interviews to Enterprise Sales Workshop...

Registration Information

Registration Type Sales End Price Fee Quantity
Early Bird (Discounted $50.00) Ended $235.00 $13.92
General (Discounted $50.00) Ended $315.00 $18.32
Team (2 to 4 person group) (Discounted $50.00)
Purchase a pack of two and save 10% per person.
Ended $410.00 $0.00
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Event Details

From Customer Interview to Enterprise Sales


In this workshop, you’ll learn how talking to customers can save you months of development time and heartbreak developing the wrong product. You’ll learn where to find customers and get practical tips. In this session, we’ll introduce the mechanics of interviewing and then conduct practice interviews.

In this workshop you will:

  • Develop a customer persona representing your early adopter hypothesis
  • Make a list of physical and on-line places to find your early adopters
  • Learn the mechanics of client interviews
  • Be ready to get out of the building




  • Learn when to contact customers
  • Create your own discussion guide, tailored to your company and product
  • Practice interviews with real people

After the session, product managers and startup founders will know how to discover the customer insights that will ensure your product’s success.

Breakfast and registration begin at 9:30 am and the workshop will start crisply at 10am.


WORKSHOP LEADERS: Tristan Kromer & Sean Murphy

Tristan Kromer helps product teams go fast. As a Silicon Valley based lean startup coach, Tristan works with product teams and innovation leaders around the world to apply lean startup principles to teams and innovation ecosystems. Tristan designed lean startup programs such as the Build or Die Bootcamp for TechBA (Mexico) and the Lean Reactor (Belgium) in addition to being part of Luxr whose Core curriculum has been used by 13 accelerators internationally including Singularity University, 500 Startups, & the United States White House Innovation Fellows. He blogs at

Sean Murphy, CEO of SKMurphy, Inc., offers customer development services for technology entrepreneurs. SKMurphy's focus is on early customers and early revenue for startups. Sean is an early and active member of the Lean Startup group and has been a workshop presenter and mentor at Lean Startup Conferences. SKMurphy's clients have offerings in electronic design automation, artificial intelligence, web-enabled collaboration, proteomics, text analytics, legal services automation, and medical services workflow. Sean holds a BS in Mathematical Sciences and an MS in Engineering-Economic Systems (Management Science) from Stanford University. He blogs at



Have questions about From Customer Interviews to Enterprise Sales Workshop on January 29, 2015? Contact TriKro & SKMurphy

When & Where

Pacific Workspaces
1250 Oakmead Pkwy. Suite 210
Sunnyvale, CA 94087

Thursday, January 29, 2015 from 10:00 AM to 5:00 PM (PST)

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