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WeWork Gas Tower

555 West 5th Street

Los Angeles, CA 90013

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Event description

Description

This will be a fantastic event discussing various strategies in creating high-quality content. Distributed through various platforms like social, video and blogs, content marketing has become a powerful tool for marketers who want to build loyalty and credibility for brands. We will explore three topics surrounding content marketing:

  • Content types (blog posts, ebooks, infographics, etc)
  • Social media (owned, paid, earned)
  • Benefits to your brand (awareness, preference, cost)

Featured Panelists

Courtney Sulzberger, Director of Content Marketing, Wpromote

Wpromote is a digital marketing agency headquartered in El Segundo, CA, with capabilities in Paid Search & Media, SEO & Content Marketing, Paid & Earned Social, Email Marketing, Creative Services and Digital Marketing Intelligence. They are growing fast and was a 2017 Finalist for Content Marketer of the Year.

Jessica Bailey, Digital Content and Production Lead, Evite

Evite is a social-planning website for creating, sending, and managing online invitations. Evite was launched in 1998. The website is a free, advertisement-supported service.

Maury Rogow, Founder & CEO, Rip Media Group

Rip Media Group works with clients as diverse as Comcast Universal, Kaiser Permanente, and Ben and Jerry’s creating both their video content and brand strategy. Maury has spoken at Harvard, UCLA, USC, the National Academy of Television Arts and Sciences, the Screen Actors Guild, the Web Marketing Association, and the National Association of Television Production Executives.

Branded Entertainment Network (BEN)

The BEN platform provides global brands and media buyers with instant, upstream access to the premium film, TV, influencer and celebrity placement opportunities to create a marketplace for integration and storytelling for brands.

Erick Brownstein, President and Chief Strategy Officer, Shareability

Shareability performance marketing engine drives measurable consumer actions and explosive brand growth for major companies, studios and digital influencers. The company's data and technology-driven end-to-end solution for producing full-funnel video content consistently drives massive awareness, engagement and conversions.

Parking

Parking is available at the Pershing Square Garage diagonally across the street. The fee is just $7.00 after 5:00 PM.

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Date and Time

Location

WeWork Gas Tower

555 West 5th Street

Los Angeles, CA 90013

View Map

Refund Policy

No Refunds

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