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From Bootstrap to Big League: Brand Lessons From Tech Startups, For All Sta...

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WeWork Capella Tower

225 South 6th Street

Minneapolis, MN 55402

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Tech: It’s where we hear stories of unprecedented growth, driven by bold strategies, fearless execution, dizzying transformation, and enviable investment momentum. But what’s really behind these stories? And what can we learn from this industry’s mastery of speed and spin?

Join us for a panel discussion on the trials and triumphs of startup branding as we hear from visionary founders and leaders of some of Minnesota’s top tech companies. Learn how they’ve grown their business and brand story at every stage, be inspired by their scrappy and creative growth-hacks, and come away with actionable ideas to infuse your go-to-market programs.

Our panelists include:

  • Clay Collins, Co-Founder and Board Chairman, Leadpages
  • Carson Kipfer, Co-Founder and Principal Designer, SportsEngine
  • Phil Soran, Co-Founder and Executive Chairman, Flipgrid

Moderator: Jennifer Zick, Founder and Owner, Authentic Brand

Presented in partnership with the Minnesota Interactive Marketing Association (MIMA), we’ll be diving deep with these tech leaders on topics including:

  • Launching a new brand or product to the market

  • The role of culture in shaping your brand story

  • Building a raving fan base, and the value of influence

  • Raising capital and attracting investors

  • Storytelling for mergers, acquisitions, and exits

  • Failure as a success metric

  • And more.

See you there!

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Date and Time

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WeWork Capella Tower

225 South 6th Street

Minneapolis, MN 55402

View Map

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