Fresh Dialogue ~ Celebrating NYC Pride

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Fresh Dialogue ~ Celebrating NYC Pride

Fusing a heritage of activism and celebration through a new iconic identity.

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Museum of Arts and Design 2 Columbus Circle - Auditorium lower level New York, NY 10019

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About this event

Join us for a behind-the-scenes story of creating a new iconic identity for NYC Pride. Hear how an organization born from the Stonewall uprising partnered with branding consultancy Lippincott to create a bold vision for today, celebrating NYC Pride’s significance for its native city and around the world. Learn more about how they created an inclusive purpose, inspired by the idea of empowering every LGBTQIA+ person to proudly live and love their truth.

Celebrating NYC Pride is part of the Fresh Dialogue event series. These events are critical discussions that focus on current events, issues of cultural relevance and emerging topics in the world of design.


Dan Dimant

Dan joined the Executive Board of NYC Pride as Media Director in 2020. His professional career in Marketing, Media, and Advertising/Communications at leading firms including WPP and Publicis Groupe spans more than a decade. Dan began volunteering with Heritage of Pride in 2015 as a member of the March Committee. In his time as a volunteer, he worked closely with the Development Committee and was instrumental in developing and growing the organization’s merchandise program. Dan was born in New York City and raised in Bay Ridge, Brooklyn by his family who immigrated to the United States from Lebanon and Israel. He attended Poly Prep in Dyker Heights, and Hartwick College in Oneonta, NY. He is a life-long New Yorker, and he currently resides on the Upper West Side of Manhattan.

Jenifer Lehker

Jenifer is a partner in design at Lippincott. She specializes in bringing brands to life across experiences, from creation to activation and management. While at Lippincott, Jenifer has created identity programs across a wide variety of clients and non-profits, including NYC Pride, GLAAD, Better Homes & Gardens, Meredith, Bain Capital and Bonterra.

Pascale Tam

Pascale is a Partner in strategy at Lippincott, a global creative consultancy. She has experience working with clients across a wide range of brand and marketing needs, including new brand development and brand refreshes, positioning, architecture and portfolio strategy, brand activation, and go-to-market strategy. In addition to spearheading development of NYC Pride's new positioning, she has worked with clients across industries, such as Memorial Sloan Kettering Cancer Center, PBS and Goldman Sachs.

Dimitri Theodoropoulus

Dimitri is a Senior Design Director at Lippincott, a global creative consultancy. His experience spans logo/identity systems, asset libraries and guidelines, brand training, launch events and workshops, web and digital design, wayfinding and signage, custom photography and illustration, motion/video, and data visualization. He has solved creative challenges for a range of brands from large global corporations to non-profits, including leading the recent rebrand for NYC Pride. His work has been featured in Communication Arts, Designing Brand Identity, Brand New and the Webby Awards.


We are committed to keeping events accessible to all participants. Your ticket and donation supports AIGA NY and costs associated with events such as speaker honorariums, productions costs, and venue fees. If ticket cost is a barrier, please contact

Covid Protocol

This event is in person and in an indoor venue at the Museum of Arts and Design. In compliance with NYC COVID indoor gatherings, masks are optional.

From $6.63