Freedom Is On The Ballot: Tested Ads and Messaging

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Freedom Is On The Ballot: Tested Ads and Messaging

Join us for Freedom Is On The Ballot: Tested Ads and Messaging on August 4th at 10:00 AM to 11:15 AM PT // 1:00 PM ET to 2:15 PM ET!

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About this event

Our freedoms are on the line and on the ballot. That’s why Way to Win, ASO Communications, Future Forward, MoveOn, Community Change, Indivisible, Working Families Party, and We Make The Future are calling all communicators, influencers, and activists to join us August 4th as we debut tested ads and messages to turn up the heat, persuade the moveable middle, and turn out the base for the midterm election.

After months of Trump Republicans attempting to override the will of the people with armed mobs, through the courts, and by blocking the policies we favor, we need to ignite voters’ anger and turn it into active resistance to the Trump Republican agenda.

We can be that spark.

We must go on offense now, putting out effective content to render clear the stakes and terms of this election, draw a stark contrast between what voters desire and what Trump Republicans will unleash, and create better terrain for our candidates. For the past few months, we have been designing and testing storylines to most effectively foment defiance to Trump Republicans’ attacks and inspire voters to elect a new Democratic majority.

Now, we’re ready to share these results. Join us on August 4 10am–11:15PT/1pm–2:15pmET to get tested ads that mobilize and persuade our audiences to take action and vote, while condemning Trump Republicans as villains we must defy and defeat.