Free Lunch & Business Workshop at Cultivate (Second Tuesday's 11:30-1:00)
Free
Free Lunch & Business Workshop at Cultivate (Second Tuesday's 11:30-1:00)

Free Lunch & Business Workshop at Cultivate (Second Tuesday's 11:30-1:00)

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Cultivate

3989 Broadway

Rear Entrance

Grove City, OH 43123

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Connecting Sales & Marketing: How Personas Can Drive Customer Action

What you will learn: Customers will make or break your business. Successful businesses focus on targeted, personalized campaigns to drive customer action. Personas are a great tool for connecting this often disconnected sales and marketing process.

In this one-hour session, you’ll learn:
  • How to create targeted, actionable personas that align your marketing message with the needs of your customers

  • How to get critical input from your customers and sales teams to ensure your personas are authentic

  • How to identify and prioritize campaigns targeted at driving customer action

Who should Attend: Entrepreneurs, Business Owners, Managers, Marketing & Sales

Speakers: Kristy Campbell, Chief Marketing Officer, Rev1 Ventures Kristy has spent her 20+ year career working with – and within – tech startups to help them build their brand, grow revenue and scale. She leads Rev1’s portfolio sales and marketing efforts, helping companies generate awareness, first customers and a repeatable sales pipeline.

Alicia Oddi, Director of Marketing, Rev1 Ventures From creating new websites and social media campaigns, to producing Rev1’s Demo Day showcase for central Ohio’s high-growth startups, Alicia’s marketing expertise shines through. With creativity and flair, Alicia shows the rest of Ohio and the country how our region’s entrepreneurs are changing the world.

RSVP: Lunch and the Event are free. Registration is required.

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Date and Time

Location

Cultivate

3989 Broadway

Rear Entrance

Grove City, OH 43123

View Map

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