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FREE Hyperlocal Ad Sales Training

Hyperlocal Alliance

Saturday, 8 September 2012 from 10:00 to 16:00 (BST)

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Event Details

This training will empower independent hyperlocal site owners with the skills necessary to begin to answer the issue of sustainability through the sale of adverts on their hyperlocal website.

Thanks to the support of NESTA and Addiply, the Hyperlocal Alliance with Lichfield Community Media is running a one-day workshop to teach up to 30 hyperlocal site owners the skills they need to go out into their community and comfortably sell ads.

The day will last approximately 4 hours and will be split into four parts;

  1. Lessons from a non-salesperson in selling digital ads.
    Rick Waghorn, founder of the niche interest MyFootballWriter sites in Norwich and Ipswich, shares his experiences of moving from a traditional newsroom to a digital and very local operation.
  2. On the ground: selling ads to your community.
    Kevin O’Gorman teaches us how to approach the target market and sell ads, building off his experience in traditional ad sales and his move into digital ad sales, including the successful MyFootballWriter sites.
  3. What ad tools are available and how do you use them?
    Hyperlocal site owner and ‘techy’ Philip John introduces a number of options available for managing adverts and provides an overview of how to implement them on a website.

Each of the three teachers are practitioners in their fields and are volunteering their time at no cost.

All the presentations and videos of them will be made available online. The event will also be live-streamed, with a full recording available afterwards too!

Do you have questions about FREE Hyperlocal Ad Sales Training? Contact Hyperlocal Alliance

When & Where

The Custard Factory
30 Floodgate Street
B9 4AA Birmingham
United Kingdom

Saturday, 8 September 2012 from 10:00 to 16:00 (BST)

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Hyperlocal Alliance

The Hyperlocal Alliance is an informal association of independent hyperlocal site owners striving to work together to meet the common issues they face. Sign up at

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