Frasers Property Idea Jam

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Alexandra Point

438 Alexandra Road

Singapore, 119958


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A Fresh Perspective

Frasers Property Limited, a leading multi-national real estate and hospitality group headquartered in Singapore, is on the hunt for innovative proposals that can help create customer experiences that matter.

The inaugural Frasers Property IDEA JAM is a unique opportunity for young, creative minds to put their best ideas forward and help shape the real estate industry of tomorrow.

Organising Partners


Grand Winner:

  • $2000 cash prize

4 x Challenge Winners:

  • $500 cash prize

Internship or direct hire opportunities, including special consideration for Frasers Property's exclusive Management Associate's Programme

Entry Requirements

You have to be a current student in a local university to participate

Spaces are limited at a maximum of 50 participants, and registration does not guarantee entry

After applying to the Idea Jam, you will be sent a qualifying question to determine your final entry to the idea jam. Successful entries will be informed via email.


1) Designing Spaces for Extraordinary Experiences

The real estate of tomorrow needs to evolve to become more focused on experience. Taking a multi-disciplinary approach, propose a uniquely Frasers placemaking concept that allows property users to interact with and draw inspiration from the surrounding community.

Ideally, this concept should be scalable across Frasers Property's different real estate asset types (e.g. residential, hospitality, retail, office, business parks)

2) Boosting Service Touchpoints with Insights

Truly wonderful customer experience blends the art of human interaction with the science of data analytics.

How can we empower our frontline staff, from our customer service officers to hospitality concierges, with insights from integrated data sets and analytical tools to deliver more personalised experiences for our customers?

3) Just in Time Marketing Intelligence

Trends and customer expectations are changing faster than the traditional pace of real estate delivery.

How can we cater for ‘white space’ in the property ideation and development process to incorporate these changes as they arise to ensure that the final real estate experience we deliver is on point with what the market wants?

4) Future Workspaces

From traditional workstations to open plan offices and now co-working spaces. Demographic changes, technology and industry transformation are constantly reshaping the way we work.

What will our workspaces look like, 5 years into the future, given emerging trends we see today? Where might these workspaces of the future be located, beyond the conventional office buildings?


Day 1: 27th October 2018, Saturday

9:00 Doors open & Breakfast

10:00 Jam Opening

11:00 Teams Formation

11:30 Design Sprint Workshop

12:15 Lunch

13:00 Jam Begins

14:00 Break out #1

15:30 Break out #2

16:00 Continue working on projects

18:00 Pitch Workshop

Day 2: 28th October 2018, Sunday

8:30 Breakfast

12:00 Lunch

13:00 Jam Ends

13:30 Pitch Session 1

15:00 Break

15:15 Pitch Session 2

16:00 Judge deliberation

16:15 Results announcement

16:30 Drinks and Networking


1) What is the focus of the Idea Jam?

The aim of the Idea Jam is two fold: to take a look at a range of issues that Frasers Property is interested in to deliver the best possible experiences to its customers, as well as to identify innovative individuals for internship / employment opportunities.

2) How are teams formed?

Teams of 4 to 5 individuals will be formed in a session at the beginning of the first day. Participants are also welcome to enter as a team.

3) Can I work on an idea I already have in mind?

Having an existing idea you'd like to work on is great! But in the spirit of fairness we would have to assess that you did not have existing product development work done prior to the hackathon for you to be qualified for prizes. However, you can still participate in the pitching session.

4) If placement isn't guaranteed, how will I know that I have been accepted?

We are expecting an over-subscription of applicants. As such a qualifying question will be sent to participants via email upon registration. Your answers will help determine if you will gain placement for the Idea Jam. Successful entries will be informed via email.

5) Are meals provided?

Yes. Breakfast, lunch and snacks will be provided.

6) How do I get to Alexandra Point?

Public Transport (easiest method)

  • Take the MRT to labrador park
  • Take a 10 minute walk to Alexandra Point

Judges & Mentors

Take a Design Sprint workshop as well as mingle with staff mentors and judges

Judges to be announced soon!

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Alexandra Point

438 Alexandra Road

Singapore, 119958


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