Franchises, at their core, are simply businesses.
While many franchise activities can seem confusing because they are split between franchisors and franchisees, franchise marketing should be a united effort with a goal of driving positive business growth.
Not only do franchises need to worry about overall national brand messaging, franchisors also need to be aware of how their message breaks down at the local franchisee level. And social media has made this much harder than it used to be.
We are pleased to have (3) great experts for this important topic.
Joseph Naggiar Executive Market Director at LocalVox Media Inc
LocalVox Media provides a best-in-class local, social and mobile marketing platform that helps local businesses publish and promote events, announcements and deals to a range of on line channels including NearSay.com, social media channels, email newsletters and to their own web sites as well as optimize their presence on Google Places and tens of other directories.
Sara McElroy manages marketing for Potomac Family Dining Group, the seventh largest Applebee's franchisee with 69 restaurants throughout Virginia, Maryland, Pennsylvania, West Virginia and North Carolina. Prior to joining the company, she served as director of marketing for regional fast casual franchisors California Tortilla and Elevation Burger.
Additionally, she worked as a graduate intern in local store marketing and hospitality for celebrity chef Spike Mendelsohn's nationally acclaimed burger concept Good Stuff Eatery.
Rick Vohrer joined Alliance Franchise Brands as VP of Sales & Marketing for the Sign & Graphic Division in 2014 after 13 years as a Signs by Tomorrow Franchisee.
He has owned as many as five SBT locations, including turn-a-rounds and NEW start up. While a franchise member, Rick also served on the SBT Marketing Task Force for 5 years.
Prior to joining the SBT network as a franchisee, Rick had a successful 25+ year career in financial services, sales & management.
Warren Lee Lewis, Moderator
Time: Tuesday, March 17tth from 11:45 - 2pm
Columbia Country Club, Chevy Chase MD
For our newer members, please review the Columbia Country Club's Dress Code.
Registration 11:45 - 12:15 - Lunch 12:15 - 12:45 - RoundTable 12:45-2:00
When & Where
Capital Area Franchise Association - CAFA
The Capital Area Franchise Association is a dynamic group of franchise professionals in the greater Washington DC metropolitan area who continuously strive to establish and share "best practices" in franchising, and to broaden their understanding of the franchise industry through education and networking.
President: Joe Caruso
Address: 433 Timonium Court Havre de Grace, Maryland 21078