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fr*AGILE inspiration session: Is NextGen marketing more chemistry than scie...

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Coca-Cola France

9 Chemin de Bretagne

92130 Issy-les-Moulineaux

France

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In today’s post-truth society change comes rapidly and unexpectedly. We’re living in a world where facts can be alternative facts, where truth and stability are hard to find, where gender and age are blurring and family structures are unstructured. To cope with this fragile environment, NextGen (Gen Y & Z) consumers developed an agile mind and they expect the same agility, speed and good sense of brands and companies… So how do brands speed up their marketing strategies to get ready for the new decade? Join our morning frAGILE inspiration session at the Coca-Cola Paris hub and find out!

Based on dozens of international expert interviews with senior marketing executives of renowned brands (such as LEGO, Freitag, LEVI’s, Beiersdorf, Audible, Mastercard, AB InBev, eBay, IKEA, Tommy Hilfiger…), Joeri Van den Bergh will share his insights on brands that bond beyond disruption.

Doors open at 9.30AM and presentations start at 10AM. We’ll round off around 11.30AM with some drinks & networking opportunities.

So, are you ready to discover how brands are introducing agile marketing thinking to keep up with the pace of the new decade? Apply now for an invitation to join our inspiration session. Seats are limited so sign up today!

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Date and Time

Location

Coca-Cola France

9 Chemin de Bretagne

92130 Issy-les-Moulineaux

France

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