€15

Foundations of Typography

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Zoku Amsterdam

105 Weesperstraat

1018 VN Amsterdam

Netherlands

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Looking to become more typographically literate? Want to be able to look at a presentation, magazine, poster or website and evaluate why letterforms communicate the way they do?

This course is designed for individuals who work with creatives, designers wanting to brush up on their type knowledge, and anyone interested in learning the powerful skill of choosing suitable typefaces for a variety of everyday design solutions.

In this introductory course, you will get a short history of how typography has developed over time, insight into which elements form a font, as well as the most common type crimes and how to avoid them. By analysing practical examples, you will learn how these principles are used and how you can apply them to best communicate your story.


THE LECTURER

Daniël Maarleveld is a graphic designer based in Amsterdam. Since graduating from the Gerrit Rietveld Academy in 2007, he has worked with a variety of designers, programmers and artists to design typefaces, books, websites, and exhibitions. In addition to his practice, he has taught at the Gerrit Rietveld Academy and the Graphic Design department of the ArtEZ Institute for the Arts.


Doors open at 6:30. The lecture starts at 7:00.


THE SOCIAL STUDY

The Social Study hosts pop-up lectures around Amsterdam for the purpose of learning for leisure. Sign up for a free membership at thesocialstudy.org to receive invites to upcoming events. This event is hosted in partnership with Zoku.


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Date and Time

Location

Zoku Amsterdam

105 Weesperstraat

1018 VN Amsterdam

Netherlands

View Map

Refund Policy

No Refunds

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