$29 – $59

Forecasting a Great Year | Steps for Strategic Success

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Crave

1603 West End Boulevard

Saint Louis Park, MN 55416

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Forecasting is a key component of successful marketing plans, both for annual investment and individual campaigns. What should you be doing right now to set yourself up for successful campaign launches at the start of the year and excellent, agile strategies in the remainder? To establish marketing as a revenue center to be supported rather than a cost-center to be reduced, focus should be on the output of marketing:

  • Awareness building
  • Generating inquiries
  • Leads and sales

Rather than the inputs:

  • Budgets
  • People
  • Resources
  • Time

Businesses predicting the future are better placed to thrive in it. History is littered with organizations that failed to understand how their world was changing. By not forecasting, organizations are hindered by a ‘business as usual’ mentality, unprepared for the future and vulnerable to attack from competitors. Hear from our expert panelists what it takes to create a great annual forecast and build winning marketing strategies against it.


Agenda:

7:30am-8:00am – Networking and Breakfast

8:00am-9:00am – Panel Presentations and Q&A

9:00am-9:30am – Networking


Early Bird Admission:

$29 - BMA-MN Members

$49 - Guests

Early Bird pricing ends October 19th.

Regular Admission:

$39 - BMA-MN Members

$59 - Guests



BMA Minnesota
Your Connection to B2B

BMA Minnesota is the only organization in the state dedicated exclusively to the professional development of business-to-business executives, marketers and communicators.

Our mission is to help members improve their ability to manage B2B marketing and communications for greater productivity and profitability by providing unique access to information, ideas and peer experience. BMA Minnesota is committed to providing members with educational and networking opportunities that will enhance their careers.

Ask us about membership!

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Date and Time

Location

Crave

1603 West End Boulevard

Saint Louis Park, MN 55416

View Map

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