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Forces vs Fads

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Location

Foresight Factory

81 Alie Street

London

E1 8NH

United Kingdom

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Event description

Description

With effective trend tracking and application, a business can spot new opportunities first, improve the effectiveness of innovation and pre-empt emerging threats. But under the pressure of day-to- day targets, it is easier to be a mole than a meerkat. And even if you are scanning the horizon, it can be hard to differentiate between a force that will shape the future and a passing fad.

This one-day workshop will give you both an understanding of how to identify, measure and decode a trend, and techniques for application: how to turn trends into commercial opportunity and competitive advantage.

Workshop content

  • What defines a trend; how to identify trends and measure change

  • How to spot the right trends and differentiate a trend from a fad; the role of research

  • Overview of key trends impacting the future consumer landscape

  • How to apply trends for actionable insight and commercial benefits

  • Immersive and interactive programme: engaging inputs combined with group discussion and exercises

  • Deep dive into key trends: proprietary Future Foundation content/analysis

In details

  • How to prioritise trends to create a tailored framework for your business/needs

  • How to use trends to identify opportunities and new concepts

Who should attend?

  • Insight and marketing professionals

  • Agency planners and client service personnel

Practical Information

  • One day: 0930-1730 (lunch provided)

  • Workshop participation also secures a follow up ‘health check’ via telephone (public course) or face-to- face (bespoke client programme) six months on.

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Date and Time

Location

Foresight Factory

81 Alie Street

London

E1 8NH

United Kingdom

View Map

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