Shop for everyone on your list and celebrate Black women creators this holiday season at the For the Culture Holiday Market, a two-day online event featuring more than 50 vendors, virtual shop tours, interactive workshops, music, and more surprises to be announced.

Get your free tickets today!

Marketplace access is free with registration. Explore options to upgrade to a full experience package, including raffle ticket add-ons. Every purchase helps support women of color entrepreneurs.

// GET YOUR MARKET ACCESS //

• Marketplace ONLY (FREE with registration)
• General Admission Full Experience Two-Day Pass ($20)
• VIP Full Experience 2-Day Pass ($50)
• + Add-On: Raffle Ticket ($5) + Donation (Optional)

Shop. Support. Shine. #ForTheCultureMarket

// MARKET WEEKEND HIGHLIGHTS //

Friday, November 27, 2020

• Market Opens to VIP Only - 9 a.m. PST
• Market Opens to All Registered Shoppers - 10 a.m. PST
• Restorative Class with Black to Yoga (Private Zoom link for GA & VIP Only) - 10 a.m. PST
• Meet the Maker: Azteca Negra (IG Live) - 11 a.m. PST
• FTC Team & VIP Mix & Mingle (Private Zoom link for VIP Only) - 12 p.m. PST
• Meet the Maker: Ancient Treasure (IG Live) - 1 p.m. PST
• Meet the Maker: Karen Smith, Metal Artist (IG Live) - 2 p.m. PST
• Meet the Maker: The Blk Alien (IG Live) - 3 p.m. PST
• Winedown with Alicia Kidd, The Wine Noire (Private Zoom link for GA & VIP Only) - 5 p.m. PST

Saturday, November 28, 2020

• Caring for Yourself & Your Community (Private Zoom link for GA & VIP Only) - 10 a.m. PST
• Meet the Maker: Two Chicks in the Mix (IG Live) - 11 a.m. PST
• Meet the Maker: Show & Tell Concept Shop (IG Live) - 12 p.m. PST
• Meet the Maker: Natty Belle (IG Live) - 2 p.m. PST
• Mapping Your Best Life Workshop (Private Zoom link for GA & VIP Only) - 3 p.m.
• Shine On Closing Party with DJ Nina Sol and Afrodjiak (Private Zoom link for GA & VIP Only) - 5 p.m. PST

//PARTICIPATING VENDORS //

APPAREL

• Azteca Negra
• Hey Ma Goods Co.
• Natty Belle
• Rich and Riot
• Run The World, LLC
• Alter Ego Expressions
• Anazia
• SONSON
• Ocean and Rose

JEWELRY & ACCESSORIES

• Karen Smith, Metal Artist
• Fresh To Def Collective
• CanDid Art
• Nikki Michelle Jewelry
• Fulaba
• Latisha Baker Artworks
• Journey of My Love Poetically

BEAUTY

• The Healing Place Apothecary
• TBM Skincare
• Slick Body Butter
• Skincare by Feleciai
• UREMBO ASILI
• Wellness & Releaf
• Iyoba
• Umber By J. Lenay LLC
• Ancient Treasure
• Alchemy Oil
• BRASH

FOOD & BEVERAGE

• Fresh Pond Tea Company
• CoCo Noir Wine Shop & Bar
• Two Chicks in the Mix
• Mimo's Coffee
• Tea Botanics
• Pietisserie

GIFTS / ART / HOME GOODS

• Thee Ornamentalist
• Nekosaan Ceramics
• The Blk Alien
• Show & Tell Concept Shop
• Oakland Craft Company
• The Afro Chic Boutique
• Dabira Aroma
• Freebird of California
• HomeRightonline
• GUILD

SERVICES

• Sh8peshift Your Life
• We Breed Legends
• Esscents of Flowers
• Artspiration LLC
• Head Over Heels Athletic Arts
• Queen & Baby Box

TECH

• ElectroSpit

// ABOUT THE ORGANIZERS //

Just BE is a Black women business network founded in 2016 that provides Black women entrepreneurs access to a collective marketplace and business ecosystem. 


The Runway Project is a national organization that is committed to advancing Black resiliency for Black businesses and the communities they serve by building emergent financial practices and infrastructure that closes the racial wealth gap for good.
For

For the Culture Market 2020 is an interactive virtual shopping experience designed by a dynamic team of women entrepreneurs who are drawing from a collective wealth of business experience and a shared passion for supporting women of color businesses.

Thank you to our generous sponsors: