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Food For Thought | AI Advertising Intelligence

AAF Dallas

Tuesday, November 14, 2017 from 11:30 AM to 1:00 PM (CST)

Food For Thought | AI Advertising Intelligence

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
Member Ticket - AAF Dallas/Ad 2 Dallas
With 2,400 members and counting, we're happy to extend discounts to corporate and individual members of AAF Dallas and Ad 2 Dallas!
72 Tickets Nov 14, 2017 $40.00 $3.19
Non-Member Ticket
Want to test the water before becoming a member? We allow a limited number of non-members to join us before making the decision to join! Want to become a member today? Learn more about membership on our website: https://aafdallas.org/become-a-member/
50 Tickets Nov 14, 2017 $55.00 $4.02

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Event Details


For agency team tables or sponsorship partner opportunities please contact Allison Farris at Allison@aafdallas.org.

PANEL
Ivonne Kinser  |  Avocados of Mexico  |  Head of Digital
Tom Edwards  |  Epsilon  |  Chief Digital Officer, Agency
Steve Moore  |  AdTheorent  |  VP, Digital Lead

Brands and companies are using A.I. for marketing now. Those who are, are breaking ahead of their competitors.

We now have the power to go beyond knowing what a customer will do to statistically predicting how they’ll behave in the future. While the best place to start is with business goals, where it leads is changing the way marketing is done. Everything from demographics to average order total, from the lifetime value of a customer to their propensity to buy, from prioritizing sales leads to customizing campaigns is being forecasted through predictive analytics.

Brands who do not embrace A.I. are going to be left behind. We are talking with brands and companies who are leading the charge with A.I and are talking through examples of when A.I. works...and when it doesn’t.



Schedule

11:30-12:00 Check-in & Networking
12-1pm Lunch & Speaker


About Our Speakers: 


Ivonne Kinser  |  Avocados of Mexico  |  Head of Digital

Ivonne Kinser
In 2017, the American Advertising Federation included her in the list of "20 Women to Watch in Dallas Advertising" and awarded her the Shining Star Award, which recognizes women in the Dallas advertising community who are breaking the glass ceiling.

In 2002, after spending several years in traditional advertising, she led the first digital marketing efforts of American Airlines in 19 countries across the Latin American region. Since then, she has specialized in the interactive space.

Through the span of her 18-year marketing career, Ivonne has played leadership roles in multiple corporations as well as in top advertising agencies such as Lintas, McCann Erickson Worldwide and The Richards Group, working with well-known brands in almost every category. From top CPG brands such as Unilever, to some of the largest retail corporations such as The Home Depot, and everything in between from automotive to transportation, tourism, food service, telecommunications and manufacturing.

In 2014, Ivonne joined Avocados From Mexico as the Head of Digital Marketing, and built the organization’s digital practice from the ground up, based on the principles of digital transformation. At AFM, she oversees all things digital, keeping the company on the cutting edge of the web across the organization’s four business segments: general market, Hispanic market, Foodservice and Shopper.

Under her leadership, AFM’s digital work has won multiple accolades including: the only brand earning the top #2 position as Merkle’s “Best Digital Super Bowl Campaigns” for three consecutive years, 2015, 2016 and 2017; a Gold (Sol De Oro) for #Avosecrets (AFM’s 2017 Super Bowl digital campaign), in the category of Real Time Content at the FIAP competition in Buenos Aires. This festival is recognized in the Latin American region as one of the two most important festivals, together with Cannes. Additionally, during the three years she has led the organization’s digital efforts, AFM has been recognized as: “The most engaging Cinco de Mayo brand on Facebook”, and it has won a Silver Communicator Award for AvocadosFromMexico.com and a Gold Stevie in the Food and Beverage Websites category.

Ivonne also seats in the board of the Dallas/Fort Worth Interactive Association, advises the Board of Directors of Traction Labs, one of the most innovative digital marketing tech companies in Silicon Valley; and has addressed dozens of keynotes - across the nation and internationally - about Avocados From Mexico’s digital marketing successes, best digital marketing practices, and digital transformation strategies. It’s what she calls her small contribution to help push the industry forward.

Innovation, disruptive creativity and a non-traditional approach to digital marketing are the hallmarks of Ivonne’s work.


Tom Edwards  |  Epsilon  |  Chief Digital Officer, Agency

Tom Edwards
Tom is the Chief Digital Officer, Agency, at Epsilon. For the past 17 years, Tom has focused on the intersection of emerging technology and its impact on consumer behavior and how to bring "Innovation to Reality(TM)".     

Tom was recently recognized by Advertising Age as a 2017 Marketing Technology Trailblazer. Tom regularly provides thought leadership and commentary on business and advertising publications (Forbes, CNBC, VentureBeat, AdAge, Advertising Week, Mashable) in addition to speaking regularly as a futurist on the topics of data design, artificial intelligence and the evolution of consumer experience through intelligent systems.  

Prior to Epsilon, Tom was EVP, Digital Strategy and Innovation for Omnicom’s The Marketing Arm and SVP, Digital Strategy and Emerging Technology for Red Urban, part of DDB Worldwide. He also previously served as Chief Marketing Officer for cloud-based social solution provider INgage networks.



Steve Moore
  |  AdTheorent  |  VP, Digital Lead



Steve manages the West Coast ad sales practice for AdTheorent and has seen 550% revenue growth across his 4 offices in 3-years.  After 8-years of ad agency work, Steve transitioned to the “dark-side” having sold at GOLF Magazine (10-years) and then moved into sales management with BusinessWeek, then Live Nation (and others).  Steve lives in Woodland Hills, CA. with his wife of 25-years and their newly minted college graduate girls.





Thank you to our Sponsors!

Silver Sponsor: AdTheorent

AdTheorent

Silver Sponsor: NCM 

NCM Sponsor AAF Dallas Food For Thought


Have questions about Food For Thought | AI Advertising Intelligence? Contact AAF Dallas

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When & Where


Sambuca
2120 McKinney Ave
Dallas, TX 75201

Tuesday, November 14, 2017 from 11:30 AM to 1:00 PM (CST)


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Organizer

AAF Dallas

 AAF Dallas is the oldest civic organization in the Big D and has been the trusted business partner by connecting our corporate members and sponsors since 1908. We are one of the largest AAF chapters in the national network of 200 AAF chapters with our 2,000 (and counting) members. Our working board of volunteers is dedicated to our mission to protect and promote the wellbeing of the advertising industry through our government relationships, to provide thought leadership to our members through innovative programming, to attract top talent by supporting and growing future industry leaders via our Educational Foundation, to foster diversity in advertising, and to honor advertising excellence.

AAF Dallas is affiliated with the 10th District of the American Advertising Federation, part of AAF’s national network of more than 200 ad clubs and 40,000 professionals. 

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Food For Thought | AI Advertising Intelligence
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