Food for Profit: 2 day workshop

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B-More Kitchen

5609 Hess Avenue

Baltimore, MD 21212

United States

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DO YOU. . .

Make a specialty food item that friends and family often request?
Have additional produce from your garden that could be made into a value-added food product?
Envision marketing your family recipes?
Desire to generate more household income?
Dream of owning a food business?

The Food for Profit workshop is a 6 1/2 hour overview of how to start and successfully operate a small food product business. Conducting a feasibility study to see if yours is a good business idea, performing marketing research, and drafting a business plan are a few of the concrete tools offered in this class. In addition, a DHMH sanitarian will explain in detail, what is needed to comply with the regulations to create safe, legal food products in Maryland. By attending this class, you can learn how to evaluate the opportunities on paper before you look for funding or take action, saving money and time.

Food for Profit workshop takes you step by step through the information necessary to start and run a small food product business. Although appropriate for any food business owners who want to develop their venture proactively, the workshop is especially directed to individuals who will be making and packing their products for resale (through grocery stores, open-air markets, or restaurants).

Food for Profit is a very practical session, providing information that you will be able to use immediately to ensure that your business starts out and grows in a way that matches your vision and goals.

This a 2 day workshop on February 27 & 28, 2017 at 11:00 AM - 2:30 PM

$45.00 per person - (includes materials and light refreshments, bringing your own lunch is recommended)

Agenda

• Welcome & Introductions
• Rewards and Challenges of Food Business
The challenges and advantages of owning a food related business.
• Legally Speaking
Learn the role that DHMH will have in your venture—a chance to talk about licensure and the inspection process.
• Safe Food Handling
How extra attention paid at a few specific points in your operation will save time for you, and improve the quality of your product.
• Developing a Game Plan
A business idea must be doable, marketable, and profitable. Your business plan will provide a forecast about the feasibility of your venture.
• Start-up Support
Business resources
• Niche Marketing (Finding a Niche)
Learn to accurately target your first and best customer; using the four P’s of price, product, placement, and promotion.
• Packaging your Product
How to package, selecting functional containers that are pleasing to the consumer eye. Food labeling requirements are also covered.
• Pricing your Product
A discussion of good pricing formulas and strategies—and a chance to practice using the tools that en- sure the price that you arrive at is right!
• Share Your Next Steps! & General Questions (a short participant survey)

REGISTRATION:
Pre-payment and registration required

Registration deadline: February 16, 2017 or when the class is filled. Individuals must be at least 18yrs of age in order to participate in the workshop.

CONTACT:
Shauna C. Henley, PhD
University of Maryland Extension, Baltimore County
Family & Consumer Sciences Educator
410-887-8090 or shenley@umd.edu

ACKNOWLEDGMENT:
Food for Profit is a branded program of Penn State Extension. Material included in this course is based upon work supported by USDA’s Risk Management Agency, Co-operative Partnership Agreements, Entrepreneurial Farm Management Strategies for Women Farmers and New and Beginning Producers.

Directions:
From North of the Beltway: Travel South toward Baltimore on I-83S. Follow I-83 S to MD-139 S/N Charles St. in Towson. Follow MD-139 S/N Charles St. and Bellona Ave. to Hess Ave in Baltimore.

From Washington DC: Travel North towards Baltimore on I-95 N and I-83 N to W. Northern Parkway in Baltimore. Take exit 10A from I-83N. Merge onto W Northern Pkwy, for 1.8 miles. Turn right onto Bellona Ave, turn right onto Benninghus Rd, and Turn Left onto Hess Ave. [SH1]

Meeting Room is located upstairs in the Accelerator Space.




Date and Time

Location

B-More Kitchen

5609 Hess Avenue

Baltimore, MD 21212

United States

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