Focus: The EW Conference 2022

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Focus: The EW Conference 2022

Focus: The EW Conference

When and where

Date and time


Sheraton Sand Key Resort 1160 Gulf Boulevard Clearwater, FL 33767

Map and directions

How to get there

Refund Policy

About this event

Focus: The EW Conference | May 1 - 3, 2022

Focus: The EW Conference offers first-class education tailored specifically for EW members. Check out the newest technology, shop the exhibit floor for the latest products, and, don’t forget to have fun and recharge while networking with your fellow members.

Conference Hotel Information:

Sheraton Sand Key Resort

1160 Gulf Blvd

Clearwater Beach, FL 33767

Hotel rooms are only $195 per night until the group block is full! Online booking is available between April 29 - May 5. If you would like to book outside of conference dates between April 27 - May 7 with the $195 rate, you can book by calling the hotel or emailing them. To book your hotel choose one of the following options:

  • Click HERE to reserve online to book between April 30 - May 4
  • Call 727-595-1611, ask to speak to in-house reservations, mention Essentially Women's Focus Conference 2022
  • Email, mention EW's Focus Conference 2022

Sunday, May 1, 2022

3 to 5 p.m. – Registration Open

6 to 9 p.m. – American Breast Care Reception **for attendees only**

Monday, May 2, 2022

7 to 8 a.m. – Registration and Breakfast

8 to 9:30 a.m. – Introductions, Ruth Addison Award Ceremony, and Keynote

9:45 to 12 p.m. – Retail Round Tables and Vendor Connection Event

12:15 to 1:15 p.m. – Working Lunch with Education Session

1:30 to 3:45 p.m. – Retail Round Tables and Vendor Connection Event

4 to 5 p.m. – Education Session

6 to 10 p.m. – EW Poolside Party

Tuesday, May 3, 2022

7:30 to 9 a.m. – Breakfast in the Exhibit Hall and Monday Morning Mimosas

9:15 to 11:30 a.m. – Education Sessions

11:30 to 2:00 p.m. – Lunch in the Exhibit Hall

2:00 to 4:30 p.m. – Education Sessions

Essentially Women Refund Policy: Registration is transferable. Cancellations must be received via email to and will be subject to any payment processing fees already charged. Refunds will not be issued if cancellation notification is received after April 1, 2022.

For more information on the event, please visit