THERE is a common saying: “By the time you hear the thunder, it is too late to build the ark.” When an unexpected crisis occurs, it always comes down to practice, planning and preparation – you can never be too ready for anything.
If your organisation has had little or no training at all and you get hit with a crisis, you have no choice but to learn on the job. And when you do that, you tend to make mistakes. And recovering from these early mistakes is what people tend to remember, because people focus more on the negative than the positive.
This Workshop provides sound and entirely practical advice on how to handle communications in a complex and long-running crisis. On the other hand, the spokesperson that you appoint to face the media in the phase of a crisis is the ultimate in “worming your way out of a crisis” and setting the record straight!
Who Should Attend?
• CxO Level
• General Managers
• Corporate Communications Managers/Executives