FLOURISH is a dynamic monthly coaching and action series, for businesses, who need to increase their sales by transforming their marketing, sales, and advertising activity now.
For every action there's is a reaction, but in the media industry that is not always the case. Utilizing many advertising mediums and social media platforms, we fall short and our efforts do not impact sales. Businesses are looking for ways to be innovative, impactful and relevant while being cost effective. FLOURISH is led by Imani Laners, Founder & CEO of Shinko Media, and an expert who has seen all sides of the coin: marketing, advertising and sales. She will tap in to her experience in creating campaign for businesses and brands and tying in results to impact sales. You will get not only insight, but tangible actions in a 90-minute post, in person, consultation where she will analyze your practices and see what isn't working and how to immediately change it.
With over 15 years of experience, working with the world's biggest brands and small businesses, across all platforms, Imani understands it's not enough to just brand yourself. She understands all advertising and marketing strategies must directly affect business goals and objectives
The FLOURISH series will cover a new topic each month, over the course of 5 months.
Each session purchase includes:
A 2- hour interactive presentation with real scenarios and real solutions.
A pre-fixe lunch from the Nobel East
A 90-minute one-on-one session at your place of business (scheduled at your convenience, up to 3 weeks following)
December 13th/ Session 1: Customers Before Money
In this seminar, you will learn to proactively understand your customers before developing a marketing and advertising strategy. What do you need to do to better understand your customers? What are the ramifications by not asking the right questions? What are the right questions to ask? These and more will be answered along with insights on using social media to engage with your customers.
January 10th/ Session 2: Your Advertising Must Sell
Is your business active in the community, online, and on social media platforms, but not seeing any revenue? Your advertising and marketing strategies are not affecting your target audience. We will enlighten you on how to keep your target audience in your sales front, and effectively utilize your current practices to reach them. Submit real life scenarios and our industry expert, Imani Laners, will dissect the problem and discuss how your business can adopt big brand marketing and advertising techniques.
February 14th/ Session 3: Partnerships and Profits
Partnerships are proven to increase sales and product movement while generating consumer buzz. The key to a successful partnership is finding the right influencer for your brand. This session will demonstrate how to take this unconventional offering and pair it with an influencer.
March 14th/ Session 4: Campaign Like the Big Guys
Successful and impactful advertising campaigns are an integral part of generating revenue. In this session, we will discuss the advertising campaign effort and the key elements of one. Learn how to motivate your customers through successful advertising and marketing campaigns. Most importantly, how to execute a campaign focused on sales and product movement.
April 11th/ Session 5: Propel Your Sales Team with Great Advertising
Teamwork is essential in supporting the sales team and their efforts. If the sales team and the advertising and marketing team do not work together, customer retention decreases. Uncover why most sales teams aren't motivated, and what your advertising and marketing strategies can do to support them. Learn how to support your sales team through impeccable advertising and marketing campaigns and strategies.