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Flatiron Tech Tuesday - Millenniheirs

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Flatiron South Public Plaza

Broadway between 22nd and 23rd Streets

New York, NY 10010

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The Flatiron/23rd Street Partnership Business Improvement District (BID), in collaboration with General Assembly and local institutions and businesses, presents eight weeks of free education classes on the Flatiron South Public Plaza.

These classes are part of the Flatiron Summer Series, a series of free community programming for the neighborhood, by the neighborhood, including free tech education classes on Tech Tuesdays, free fitness classes on Wellness Wednesdays, and nostalgic games and performances on Throwback Thursdays. For a full list of free classes, activities, and entertainment on the Flatiron Public Plazas, visit www.FlatironDistrict.nyc/summer2018.


ABOUT THIS CLASS

Companies are still learning how to talk to a new generation, and despite increasingly convoluted and unreliable research about millennials, we can all agree on the fact that connecting with them is a top priority. “Millenniheirs” is a fresh look at those under 35 through the standpoint of the world they are inheriting. How can companies start using the power of design to elevate content even as complex as consumer behavior research? In this session, ThoughtMatter will uncover the need to capture and comprehend this generation as real people (not target markets) in a fun and visually exciting way.

You will learn:

  • How people under 35 think about the impact of their purchases
  • Why millennials are looking for a personal experience with products and brands
  • The importance of design thinking in consumer behavior research

ThoughtMatter is a New York-based design and branding studio that focuses on work in the social impact, education and cultural space. They recently completed a comprehensive research project on millennials in partnership with qualitative research group Verbate.


INSTRUCTOR

Jessie McGuire has spent the last decade as a strategic powerhouse. Throughout her career, she has played a key role in transforming billion-dollar brands into social icons, both on the client and agency side. She absorbs consumer trends and uncovers insights to ignite brilliant solutions.



ABOUT THOUGHTMATTER

ThoughtMatter is a branding studio with an artful perspective. We use design, logic and intuition to help businesses and brands find their place in a textured world.


ABOUT THE FLATIRON/23RD STREET PARTNERSHIP

The Flatiron/23rd Street Partnership Business Improvement District (BID), formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. This is accomplished by maintaining a clean and safe environment for the district's businesses, residents, and visitors; by spearheading area improvement projects; and by marketing the diverse businesses and retail options in this vibrant and historic neighborhood.


ABOUT GENERAL ASSEMBLY

General Assembly (GA) is a global educational company on a mission to empower a global community to pursue work they love. Focusing on the most relevant and in-demand skills across data, design, business and technology, GA is confronting a skills gap through best-in-class instruction and providing access to opportunities.

GA works with students online and in person across 15 campuses in 4 continents. GA also works with companies as partners in course development and graduate placement as well as helps companies stay competitive in today's digital landscape. Additionally, GA’s focus on affordable and accessible education combined with our education-to-employment approach is helping to create a diverse talent pipeline.

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Date and Time

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Flatiron South Public Plaza

Broadway between 22nd and 23rd Streets

New York, NY 10010

View Map

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