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First Fridays Exchange - Media Buying & Customer Acquisition in the Digital Age

SMPS Maryland

Friday, February 2, 2018 from 12:00 PM to 1:30 PM (EST)

First Fridays Exchange - Media Buying & Customer...

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
SMPS Member 25 Tickets Jan 31, 2018 $25.00 $0.00
Non-Member 25 Tickets Jan 31, 2018 $25.00 $0.00

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First Fridays Exchange - Media Buying & Customer Acquisition in the Digital Age

Eager to dive into media buying but do not know where to start? Want to reach the inbox of your customers but are unsure of best practices? Or perhaps you want to learn the dos and don’ts of direct response marketing.

Join us for an open discussion on:

  • Proper evaluation of media buys and the art of negotiation
  • Best practices for email marketing including subject lines, copy/creative, and call-to-action
  • The top 3 mistakes marketers make when setting up an A/B test
  • Optimization of sales pages and sales funnels 
  • Monetization strategies specific to email

These inside tips are from real examples that have yielded incredible results. However, implementing such strategies do not guarantee success. The take away? TEST EVERYTHING. You must test all aspects and do what works best for your business based on your results. Don’t worry, you’ll learn how to evaluate your results too – just remember, know your audience and always utilize best practices.

For any further questions or topics you’d like covered during the lunch, please contact Lea Price at lprice@jensenhughes.com

Have questions about First Fridays Exchange - Media Buying & Customer Acquisition in the Digital Age? Contact SMPS Maryland
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When & Where


Claddagh Pub
2918 O'Donnell Street
Baltimore, MD 21224

Friday, February 2, 2018 from 12:00 PM to 1:30 PM (EST)


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First Fridays Exchange - Media Buying & Customer Acquisition in the Digital Age
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