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First Fridays Exchange: Marketing Your Company's Brand & Developing Your Personal Brand - All at the Same Time!

SMPS Maryland

Friday, March 6, 2020 from 12:00 PM to 1:30 PM (EST)

First Fridays Exchange: Marketing Your Company's Brand...

Ticket Information

Ticket Type Sales End Price Fee Quantity
SMPS Member Mar 5, 2020 $25.00 $0.00
SMPS Non-Member Mar 5, 2020 $25.00 $0.00

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Event Details

Business development and marketing professionals, regardless of industry or market sector, are charged with representing their company’s brand – its messaging, core values, and strategic initiatives. The overall competitiveness in any market, let alone the AEC industry, requires us to take brand perception and execution to an entirely new level, one where our personal brand is now critical to successfully meeting our firm’s, as well as our own personal and professional ambitions. 


How do you build your brand, while simultaneously promoting your firm’s values? There are five critical factors to consider:

1. Understand your value.

2. SHow rather than tell.

3. Understand how much your value is worth.

4. Deliver on your value consistently and get testimonials.

5. Increase your value through education.

 

You can develop your personal brand to support your corporate brand, while still differentiating yourself and your company. Your brand is who you are and what you stand for, the values you embrace, and the way you express those values. Meshing your company’s brand with your own allows you to communicate your firm’s value to customers and stand out from the competition. Moreover, your personal brand does the same when it comes to developing a network of industry professionals, who will associate your actions with those of your firm’s. Thus, your personal brand serves to benefit both you and your company.

 

Speaker:

Melanie Vracas, Principal | Cakewalk Strategies

Melanie is an accomplished marketing and business development professional with expertise in crafting successful messaging for firms of various sizes and profiles, particularly in the AEC industry. She leverages and integrates initiatives to build awareness and profitable business growth. Her strategic leadership and innovative execution of marketing initiatives have helped new firms create strong messaging and existing firms update their image and establish a reputation in the marketplace.


With more than twenty (20) years of AEC expertise, Melanie works with firms to understand their selling proposition, and then creates strong visual and written content to support their brand. She provides firms with practical knowledge and ideas for the best positioning of themselves in the marketplace. A master networker and strong business developer, she provides clients with practical knowledge and ideas for best positioning their firms in the marketplace.


 

Parking - Street parking / nearby lots (lot next to Papi's)

Have questions about First Fridays Exchange: Marketing Your Company's Brand & Developing Your Personal Brand - All at the Same Time!? Contact SMPS Maryland
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When & Where


Wicked Sisters
3845 Falls Road
Baltimore, MD 21211

Friday, March 6, 2020 from 12:00 PM to 1:30 PM (EST)


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The Maryland Chapter of the Society for Marketing Professional Services | www.smps-maryland.org

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