First Fridays Exchange: Marketing Marketers: Raising the Profile of Marketing in Your Firm
Facilitated by Laura Werther, CPSM, Principal, GWWO, Inc./Architects
“What is it you do again and why do we need you?” Sadly, many AEC marketers have been asked these questions. Sometimes they are blatant and direct; other times they are implied through skepticism, distrust, or a generally dismissive attitude towards a firm’s marketers.
The role that dedicated marketing staff can play in a firm’s success is proven and cannot be dismissed. The expertise, strategy, and initiatives AEC marketers provide their firm contribute to immediate and long term growth, making them equally as important as the technical staff's contributions. Join us to discuss ways to position marketing as integral to your firm’s practice, demonstrate your value, and raise your credibility.
Join us for this peer-to-peer exchange of shared experiences, tips, and best practices that can help alleviate daily stress from the negativity in your work life. Attendance will be limited to 15 and lunch is included. Hope to see you there!
For any further questions or specific points you’d like covered during the lunch, please contact Laura Werther at email@example.com.
Questions about the event? Ask Stephaney Barth at firstname.lastname@example.org