Fireside chat with Renée Mauborgne (Author of "Blue Ocean Shift")
Event Information
Description
Please join us at SPARK Central on March 30, 2018 at 10:00 AM for a talk from world-renown author Renée Mauborgne on “Blue Ocean Shift,” the recently released NY Times and #1 Wall Street Journal Bestseller and follow-on to the global bestselling “Blue Ocean Strategy”.
Drawing on the last decade of her new research, Renée will discuss what it takes to shift from cutthroat markets to wide-open new markets--or blue oceans devoid of competition. She will lay out the 5-step proven process to make the shift and will highlight how it has been applied to companies, non-profits and governments to seize new growth and build a compelling future. You’ll learn what works, what doesn’t and how to avoid the potential pitfalls along the way.
This is a must-hear talk for anyone who is serious about dramatically improving their growth and strategic position. To maximize the value of the talk, you should also read the book "Blue Ocean Shift”.
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