San Francisco, California
London, United Kingdom
We human beings like to think we make decisions with our keen analytical minds, based on facts and core values. The truth is, we make decisions based on a huge variety of factors, and emotions are very heavily involved, even essential to good decisionmaking.
It's time to move beyond merely usable or accessible designs, and move into the realm of emotional design. We'll examine specific, proven methods for triggering all kinds of emotions, including empathy, identification, aspiration, loss aversion, urgency, competitiveness and delight.
Bring a brown bag lunch. There is no charge for the session.
About Our Presenter
Susan Price is CEO and Chief Digital Strategist at Firecat Studio. During her more than 20 years of designing compelling web experiences for businesses and organizations of all sizes, she has studied design psychology, usability and behavioral economics and put them to work measurably meeting client goals.
Please Note: We Have Moved!
Firecat Studio has moved, and our new (temporary!) space doesn't have room for our sessions. The San Antonio Orthopaedic Group has generously agreed to host our meetings. Please extend your thanks along with ours.
When & Where
World IA Day San Antonio
All-volunteer group dedicated to gathering San Antonio's tech and design communities together to collaborate and share.