Fine Foods Group Branding and Packaging Design Workshop
Tuesday, June 18, 2013 from 3:00 PM to 6:00 PM (PDT)
Los Angeles, CA
- What are best practices in food packaging design?
- Which product features, attributes and benefits should be featured on your box?
- How should your brand identity and promise be featured / reinforced on your packaging?
- Why should you consider sustainable packaging?
All of these questions, and more, will be addressed, in a hands-on workshop by marketing and design experts, who will use real examples to illustrate their points.
Your products will be evaluated during the sessions, and you'll leave the session with SPECIFIC, ACTIONABLE ADVICE on improving and enhancing your shelf presence.
About the Experts:
With over 17 years of experience on both the agency and client side, Linda has worked with a wide range of companies including Paramount Pictures, Discovery Channel, Mattel, MGM, Lindt, NBC, Voskos Greek Yogurt, Teleflora, Sunkist, Pom Wonderful and Ghirardelli Chocolate. Her designs have been showcased in several industry award publications, including PRINT and Luerzers International ARCHIVE. Her food packaging designs have been featured in gourmet stores all across the country and available in major retail locations such as Target, Walmart, Sam’s Club and Costco.
Linda received a Bachelor of Fine Arts degree in Graphic Design from Tyler School of Art at Temple University.
David Bernard, Mythmaker
David is a marketing strategist and communications expert with twenty years of experience in multimedia and marketing operations. He has managed numerous brand development projects and product launches for companies such as Odwalla, Drinks that Work, Pacific Ethanol Inc, and nSpired Natural Foods.
His experience as a former broadcast journalist and video producer gives David a unique edge in identifying target audiences and crafting effective messaging.
When not in the office, Dave finds his creative outlet as a bluegrass musician and songwriter.
Michel has spent over 20 years building consumer brands at large and small companies, like The Walt Disney Co and Diageo. In addition to being a successful food entrepreneur, he is founding partner of The Radical Clarity Group (RCG), a consulting firm that works with food companies to creating strong brands and growing profitable businesses. He also helps his clients to raise working capital.
Michel serves as advisor to Pacific Community Ventures in the food and beverage and consumer products categories. He sits on a number of food company and non-profit boards and has been guest lecturer, on product innovation, at UCLA’s Anderson School of Management.
He is founder of The Fine Foods Group, a professional network of 750+ natural, specialty and artisan food companies in Southern California.
When & Where
The Fine Foods Group & The Hood Kitchen Space
The Fine Foods Group
The Fine Foods Group (FFG) is a professional networking organization for natural, specialty and artisan food entrepreneurs based in Southern California.
Its focus is on creating a productive networking and acceleration environment in which its 900+ member companies can share best practices and contacts in the industry and benefit from other members’ insights on issues facing their businesses.
Visit our website to find out more about our organization.
The Hood Kitchen Space
The Hood Kitchen Space, an Orange County Health Department-certified commercial kitchen space in Costa Mesa, California, offering culinary professionals and entrepreneurs a reliable space on a 24/7 basis.
Visit our website to find out more, or email firstname.lastname@example.org with any questions or inquiries.