Finding Your Customer in Building Your Business Model

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Alamance Community College

1304 Plaza Drive

Burlington, NC 27215

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Market research isn’t just for startups; it’s an important ongoing process for every business. Developing a focused and effective marketing plan requires up-to-date market analysis. Discover the variety of market research tools that will give you critical information about your industry and customers. Get the data you need to test the feasibility of a new business, find the competition and potential customers interested in your proposed product or service. You will also understand just how your Business Model Canvas directs you through this process.

Speaker(s): Chisa Pennix-Brown

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Alamance Community College

1304 Plaza Drive

Burlington, NC 27215

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