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Finding the People Who Buy from You - Marketing Strategy 5.2

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London Metropolitan University, Accelerator

35 Kingsland Road

London

E2 8AB

United Kingdom

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Understanding to whom you want to sell your product or services is ground zero, the most important part of building an effective marketing plan. Within this session, we are going to look at research methods online and offline, the right questions to ask from your existing or future customer and build a customer persona complete with motivations, hopes, interests, problems and gains. All invaluable for building a relevant brand and picking the right channels to talk about it.

Outline of the workshop:

  • What is a persona and why does it matter

  • Segmentation

  • Research tools online

  • Interview practice in groups

  • Presentations - All groups give a short recap of the most important learnings


This class is part of the 5-week Marketing Strategy Course by GetSet for Growth

Ready to grow your business but unsure where to start? Does your marketing feel a little ad-hoc and reactive most of the time? Would you like to build a strong foundation learning repeatable methods for constructing a sound marketing strategy?

GetSet for Growth London workshops are tailored for business owners, to enable the creation of a marketing plan that makes sense, actually helps day to day execution and facilitates growth. Each class is a practical and interactive session designed to help you create a consistent presence, shape your messaging, pick the right communication channels and maximising ROI on your marketing spend.

For the best results, we suggest you take all five classes in the course.

Of course, you can also pick any of the comprehensive and self-contained workshops that match the specific areas and challenges you are interested in or attend a whole series in order to learn all the necessary skills enabling you to create a sound, long-term marketing strategy.

Order of weekly classes:

Week 1: Marketing Strategy for Growth

Week 2: Building a rich & helpful customer persona.

Week 3: Why & How to Build a Meaningful Brand? Marketing Strategy

Week 4: Understand your sales cycle and Digital marketing tools 101

Week 5: Social media and content marketing

Please bring a pen, paper or another note-taking device to be able to participate in the exercises and use your time with us meaningfully and come with an open and inquisitive mind.

Doors open at 5:30 for a 5:40 start. Please try to be on time as much possible to get the most out of this session.

Speaker:

Orsi Toth, Marketing Advisor

Orsi is a marketing and business strategist with a decade of experience in brand building, online communication, workshop facilitation and product development. Most recently author of the book The Lowest Hanging Fruit, a guide to target audience persona building.

Over the last decade, she has transitioned from classic advertising, coordinating ATL projects and creative teams, to digital communication, product development and user experience, working with brands like Johnson & Johnson, Nissan, Peugeot and Reckitt Benckiser.

In 2012, she co-founded travel tech startup Drungli, the adventure generator for spontaneous people. As the CEO and Product Manager, she was instrumental in the growth of the site from zero to 50k unique visitors per month, mostly through social media, PR and consistent, vivid branding.

Please be advised that while the workshop is free of charge, we will ask you to fill in a registration form and session feedback form. GetSet for Growth is a fully funded program set up to support East London entrepreneurs and these bits of paperwork enable us to track our progress, measure our impact and continue providing you free services. Please follow this link to do it in advance, saving hassle at the workshop itself: https://www.getsetforgrowth.com/london/register/

Registered participants based in Hackney, Newham, Tower Hamlets, Waltham Forest, Lewisham, Southwark and Lambeth are also eligible for free of charge ongoing one to one marketing or financial support with our advisers.


Accessibility

If you would require special assistance in the event of an emergency for any reason, please let us know so we can make any necessary arrangements by calling us on 0800 121 4458 or emailing london@getsetforgrowth.com.


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London Metropolitan University, Accelerator

35 Kingsland Road

London

E2 8AB

United Kingdom

View Map

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