Twenty-eight year marketing veteran, Bob Chunn, has an extensive digital track record having worked as CMO for Pet Supplies Plus, CMO for Sun and Ski, and SVP for Borders Digital. In those roles, Bob has had responsibility for ecommerce, social media, and digital advertising. Bob notes that quality written web content can cost on average $1500 per article. Cheaper approaches yield content less likely to attract attention online and also less likely to convert customers. Bob will give us insight into strategies you can use to source digital content at an affordable cost for effective campaigns.

Bob has recently launched ContentOro, a technology-based startup with significant outside investment, squarely focused on providing high quality content at affordable prices. Part of his talk will illustrate this solution in practice.