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Finding Content for Your Content Marketing, from Pet Training to Accounting

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Sep 11

Finding Content for Your Content Marketing, from Pet Training to Accounting

By The Center for Digital Engagement at EMU

When and where

Date and time

Fri, September 11, 2015, 8:00 AM – 9:30 AM EDT

Location

EMU Student Center 900 Oakwood St Room 352 Ypsilanti, MI 48197

Map and directions

How to get there

Refund Policy

Contact the organizer to request a refund.

Description

Twenty-eight year marketing veteran, Bob Chunn, has an extensive digital track record having worked as CMO for Pet Supplies Plus, CMO for Sun and Ski, and SVP for Borders Digital. In those roles, Bob has had responsibility for ecommerce, social media, and digital advertising. Bob notes that quality written web content can cost on average $1500 per article. Cheaper approaches yield content less likely to attract attention online and also less likely to convert customers. Bob will give us insight into strategies you can use to source digital content at an affordable cost for effective campaigns.

Bob has recently launched ContentOro, a technology-based startup with significant outside investment, squarely focused on providing high quality content at affordable prices. Part of his talk will illustrate this solution in practice.

Tags

  • United States Events
  • Michigan Events
  • Things to do in Ypsilanti, MI
  • Ypsilanti Seminars
  • Ypsilanti Business Seminars
Event ended

Finding Content for Your Content Marketing, from Pet Training to Accounting


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The Center for Digital Engagement at EMU

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