WHY you are doing something can be the single-most influential and distinct factor about your business that one sets you apart from your competition and two makes you unforgettable for your audience.
It has the power to influence, connect and motivate people to buy from you or work with you. But it is not as personal as you might think. We are talking about the WHY of your business – its spirit and its identity.
This workshop will help you uncover your WHY so you can immediately start standing out in the market.
AFTER THE COURSE YOU’LL ABLE:
- To inspire and engage anyone in just a few words
- Walk out of the workshop with your ready WHY and start engaging your buyers immediately.
We will start with gathering the right information about your business and audience with the help of the ‘Golden Blueprint’ formula. Then we will learn to position this data into relatable matrices which we will then convert into your ‘Why’ story. We will then apply and test these stories in different contexts and with different targeted subjects to evaluate the desired results. Finally, we will apply your consolidated ‘Why’ in strategic business contexts which will you can immediately start using in marketing, sales, negotiations, PR, content etc.
For any questions, write to email@example.com