Saucony’s Find Your Strong marketing campaign inspires and engages people everywhere to reach beyond what we sometimes think is impossible, finding strong in all aspects of life. With the Summer Olympics behind us, the storylines of athletes “finding their strong” will continue to live on as they have from the very beginning of competitive sport. The Olympics and sport in general, symbolize the chance for all of us to push the boundaries of human potential, taking on new challenges in our everyday lives. Whether your goal is to complete your first 5K or elevate your public relations career, we can adopt the mentality of a world-class athlete. This inspiring and empowering presentation will focus on how we, as PR athletes, can reach beyond what we sometimes think is impossible, to experience transformation in our own daily journeys, fully investing all our talents and passions to accomplish things we thought were impossible. Find Your Passion. Find Your Story. Find Your Success.
About the presenter: Sharon Barbano:
Sharon Barbano, head of Public Relations for Saucony, is an industry leader in strategic communications and sports marketing with more than 25 years of experience in entrepreneurial and corporate leadership positions. At Saucony, Sharon has applied her passion as a former world-class runner to communicate the brand’s award-winning performance running technologies while inspiring others to experience the transformational power of running. Prior to joining Saucony 15 years ago, Sharon was Reebok’s Group Director for Women’s Global Marketing. Previous to that, she was Founder and President of the Women’s Sports Marketing Group, a boutique communications agency that elevated the marketing power of women’s sports. The company’s clients included Nike; General Foods; Hasbro; Ocean Spray; Timberland; and Avon Products, among others. Sharon is the race analyst for many of the nation’s top running events; her on-air commentary has included television and radio coverage of the Boston, Chicago, LA and New York City Marathons. Sharon is a member of the Track and Field Writers of America. Sharon was named a 2015 Achilles Hero by the Achilles Foundation for her work in the encouragement of disabled people to participate in mainstream running events. She was presented with the Women’s Trailblazer Award by Running USA and is a recipient of the Woman of Distinction Award from the National Association of Women in Education. Sharon is a past member of the Board of Trustees of the Women’s Sports Foundation and was honored with the Foundation’sPresident’s Award by Billie Jean King.
Sharon is an executive and personal life coach, having trained at the Coaches Training Institute, an affiliate of Harvard Medical School. Sharon delivers a high-performance coaching model that helps clients tap into their life’s purpose, potential and presence. She is a professional member of the Institute of Coaching and has a Masters in Psychological Counseling. A former world class distance runner, Sharon competed in the first U.S. Women’s Olympic Marathon Trials. She is a past U.S. 50K national trail running champion and winner of the Finland and Long Island Marathons, among others. She is a winner of the Blackburn Challenge, one of the nation’s most prestigious open ocean kayak races and has a black belt in Kenpo Karate.