Find your Next Key Customer - Marketing Best Practices for Small-Medium Bus...

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The Trade Group | Dallas, TX

1434 Patton Place


Carrollton, TX 75007

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Find your Next Key Customer - Marketing Best Practices for Small-Medium Businesses

The wait is over! It’s time for the Small-Medium Business Special Interest Group (SIG) Workshop. This interactive, deep dive open discussion and presentation features step-by-step techniques to brand and market your small to medium sized business. Our executive presenters and panelists will provide insightful and engaging knowledge-sharing of marketing best practices for Small-Medium Businesses in Dallas/FortWorth market.Marketing on a budget is key - brand and market with improved ROI, grow brand ambassadors and improve brand loyalty.

Key learning objectives:
1. Importance of the Brand
2. Key steps to finding your next customer
3. Identifying short term vs long term marketing goals
4. How to know your marketing efforts are working

Who should attend?
Marketers, Small to Medium Businesses, Primary and Sub-Contractors, and anyone looking to gain hands-on support and learn strategies to increase customer awareness, acquisition, or retention.

Audience take-a-ways:
• Considering SMB challenges in the brand journey.
• What is the brand plan?
• Increasing your customer base.
• Promoting on a budget.
• Opportunities and challenges in the DFW market
• Enhanced networking with marketing professionals


Stephanie Chavez

Marketing Director

The Trade Group

Stephanie Chavez is a nationally recognized marketing executive and speaker who is equally passionate about growing businesses and mentoring others. When she isn’t leading marketing initiatives at her “day job,” Stephanie shares her sales and marketing expertise through affiliations with numerous professional and collegiate organizations. She is an esteemed member of the Forbes Communication Council, Board Member of the SMU Digital Accelerator and Director of Events for the American Marketing Association-DFW Special Interest Groups, serves on the Advisory Board for The Dallas Dream Team, and was recently named one of Cynopsis Top Women in Media for 2019. In addition, Stephanie loves sharing her insights on marketing with students at Texas Woman’s University, where she speaks twice a year, and she is currently wrapping up rigorous studies to become a Certified Trade Show Marketer (CTSM).

As Marketing Director at The Trade Group, she built an internal marketing department from the ground up and grew an inbound sales engine from zero to a multi-million dollar revenue generator, in just two short years. An expert in gaming and esports events, Stephanie was responsible for launching OP Live Dallas, a premier esports event that she orchestrated from soup to nuts. In her spare time, Stephanie enjoys spending time and traveling with her husband and children.

Susan Hamilton
CEO, Program Direction
OffBeat Business Media

Susan Hamilton is a marketing rebel out to destroy the commonalities of traditional content deployment to better support the unique needs of local family business owners in today’s political and technical climate. She is the founder and CEO at OffBeat Business Media, production house for OBBM Network properties on Apple Podcasts, Roku, and Fire TV.

Topic: Technology is moving at breakneck speed, it's become a huge struggle for the local family business sector to keep up. Challenges include data management and trust issues, security, audio and video content - what matters, and what is just a waste of time? In our high-tech digital marketing world, people who can't get their heads around it are looking for ways to be relevant in the marketplace and we need to be listening. This is an exciting time for people tired of never ending talking heads and ready to explore creative strategies.

J. Loren Norris
Tell It Like It Is, Inc.

After serving in the US Air Force as a Fire Fighter, Loren spent the next 20 years in advertising sales, corporate marketing communications and media serving, political candidates, start up companies and Fortune 50 Companies like; Lone Star Weekly, Winning Strategies, Verizon, Jobs.com, KHFD TV, IBN TV, OBBM Network and Faith & Family Magazine.

Loren has trained business leaders from Brazil, Central America, Ghana and The Congo and frequently trains Teachers and Pastors for Gateway Church, The Kings University, and The Entrepreneurial Leadership at Brookhaven College. He is a frequent guest on radio and television programs including:

  • “BulletProof Mindset”

  • “Laura-Lynn and Friends”

  • “Time With Theresa”

  • “Real Life”

  • “Matters of the Heart”

  • “Behind the Mask”

  • “A Time to Dream”

  • “Addiction Free TV”

To name a few.

Topic: “Learn TO ROAR: 4 Marketing Habits to Grow Any Business In Any Economy.”

Apply the Learn to ROAR leadership philosophy to your business marketing and development. When you apply that Learn to ROAR philosophy to your business development YOU ARE BUILDING YOUR BRAND!!

  1. Be relevant. Don't solve fake problems. How high was the demand for the ipod when it was invented? You can sell anything you can market, right?? Of course you can. What will be the longevity of your brand when the people realize you’re selling Aggie Toothpicks?

  2. Have ownership, take responsibility early on to do all of the hard aspects of the job yourself. Do your own sales, do your own development, do your own product creation, do your own marketing research, and you will find that you have a much stronger base and a much stronger foundation from which to operate.

  3. Activate Authority. As you begin to delegate authority, equip and empower people to run your business the way you've envisioned it, and using the trial and error that you've already worked out. Dave Ramsey is another example of the same thing.

  4. Be a responsible capitalist. Finally, if you exhibit the responsible nature of acknowledging “what I do impacts those around me.” Ask yourself what kind of investment will I make in society at large in our culture going forward, generation or two, generation or 10 from now, will they look at what I've done and say, "Wow, we couldn't have done it without you?”

People today still use the oil filter wrench when they take out oil filters off. Whether they're changing at home or they're changing them at the shop. It's a powerful tool. It does what it's made to do. It doesn't do anything else. It's kind of useless for mixing eggs, just is. It's a powerful tool for what it does. It doesn't hurt anybody, and it doesn't cost anybody else any money. It just does what it's made to do.

When you apply that Learn to ROAR philosophy to your business development YOU ARE BUILDING YOUR BRAND!! As an employee or an entrepreneur, you'll find great success lies ahead of you. I hope you'll take the time to do that.

John Pontius
JP Dog Training

Topic: Making vision become reality

  • What is vision?

    • It is our "why" - our purpose.

    • Keeps us focused on what matters most.

    • Keeps us accountable.

  • Vision is in everything or it is in nothing

    • It must be a part of us for us to truly believe it.

    • A vision statement alone is not proof of what we really believe.

  • Vision is not enough

    • Invest in the "culture".

    • Does your vision align with your business "culture"?

    • We live in a culture. It defines who we are, what we value, and what are boundaries are.

    • Culture is who you really are, not who you say you are.

    • Vision takes time
      It can't be rushed or forced - be patient.
      It is always slower than we want - but it is what will sustain us over the long haul.
      "Process vs outcome" thinking


Melanie Murphy
Voice Actor, Voice Image Specialist
Melanie Murphy Voice Overs/Melanie Murphy Speaks

A Dallas girl all her days, Melanie Murphy is a full time voice over actor, whose voice you’ve likely heard on radio, TV, and in videos. Her close to 10 years in radio, included titles of host of a nationally syndicated daily talk show and managing editor. Covering world events line on air set her up to pursue a career of voicing commercials, videos, brand stories and trainings. Melanie is also a keynote speaker and trainer, sharing her expertise through her program, The Voice Advantage. She works with sales professionals and executives who need their Voice Image to deliver the competitive edge that leads to the best opportunities and highest paying jobs. To check out some of her projects and services, visit MelanieMurphySpeaks.com.

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Please note AMA DFW's refund policy: Tickets are nonrefundable unless cancellation is requested via email at least 48 hours prior to the start of the event.

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The Trade Group | Dallas, TX

1434 Patton Place


Carrollton, TX 75007

View Map

Refund Policy

No Refunds

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