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Find Out Why- Webcast

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Understanding Why Customers Make the Choices They Do – Find Out Why: The Key to Successful Innovation

The vast majority of innovations fall far short of expectations. With failure rates for innovations averaging above 80 percent, we have to do better. Innovating isn’t a luxury, it’s a necessity. In today’s world, we all need to be effective innovators.

More than simply coming up with creative ideas, innovating successfully requires us to provide solutions that customers willingly—even eagerly—pull into their lives. While this might seem like a no-brainer, the startlingly high failure rate for innovation indicates most people don’t know how to do this.

Based on the research and innovations of Clayton M. Christensen and Bob Moesta, FranklinCovey’s newest solution, Find Out Why: The Key to Successful Innovation, helps leaders at all levels understand why customers make the choices they do. When you understand customers that way, you can move your innovation successes from random to predictable.


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