Financing Your Startup (Online Workshop)
Sunday, February 10, 2013 from 1:00 PM to 4:30 PM (EST)
Financing Your Startup: Alternative Financing for Startups + Innovation in the Private Capital Markets + Raising Startup Capital (Online Class)
This workshop will help you get started on raising capital for your startup. Whether it's through SecondMarket or finding angel investors, you'll have a better idea of how to go about this process by the end.
Part 1: Alternative Financing for Startups
Funding in today's economy can be dificult. VCs and other traditional funding sources are becoming harder and harder to find. But what if companies were just not looking in the right place? Still not sure about full implications of convertible debt or equity?
In this class you'll hear the ins and outs of alternative financing and how these deals are typically structured.
Adam Dinow is a partner in the New York office of Wilson Sonsini Goodrich & Rosati. Adam represents clients at all stages of their life cycle, from incorporation to exit, with an emphasis on working with entrepreneurs and fast-paced, rapid-growth enterprises. He has worked closely with many of the most exciting technology companies in a diverse range of critical transactions, including seed, angel and VC financings; IPOs; and mergers and acquisitions.
Adam is deeply involved in the New York technology community. He serves on the board of directors of the NY Tech Meetup, a nonprofit organization with over 23,000 members, and is a faculty member at General Assembly on matters of corporate law.
There will be a 15-20 minute break between livestreams
Part 2: Innovation in the Private Capital Markets with SecondMarket
What do Faceboook, LinkedIn and Tesla Motors have in common? They've already traded shares on SecondMarket. Learn how to invest in private capital markets with SecondMarket, the next generation stock market.
Jeremy Smith is responsible for helping set the strategic direction of SecondMarket as well as leading the company's efforts to turn its platform into the central access point for all next generation investments. Prior to joining SecondMarket, Jeremy was the owner and President of Arthur Lauer, Inc. where he redesigned and implemented the company’s business strategy and marketing program. Prior to his time at Arthur Lauer, Jeremy worked at the private equity firm Alliance Holdings where he aided in developing the firm’s business model and marketing program to enhance its deal sourcing and closing capabilities. Before Alliance Holdings, Jeremy was an investment banker at Houlihan Lokey Howard & Zukin where he focused on valuations, mergers & acquisitions, and corporate restructurings.
Jeremy graduated with honors from Emory University with a bachelor’s degree in business
administration and holds his Series 7, 24 and 63 licenses. He is a frequent speaker at
conferences on the topic of trading alternative investments and has appeared in many leading
publications, including The American Banker, BusinessWeek, DowJones, Los Angeles Times
and Wall Street Journal. Jeremy has also been featured on CNBC, Bloomberg and Fox
Part 3: Raising Startup Capital
One of the most critical issues facing entrepreneurs is deciding if and when it makes sense to raise outside capital. In today's entrepreneurial environment, there are many funding options and competitive pressures to grow rapidly. Access to capital cannot only help accelerate product development and sales, but in many cases, partnering with the right investors can influence the trajectory of a business.
This class will cover key issues start-ups need to consider to make the decision that is best for their organization, including:
-How to determine capital requirements and whether outside funding is appropriate
-Best practices in identifying and approaching potential investors
-The pros and cons of raising funds from angels vs funds
-What methodologies to use in determining valuation and terms
-The value of accelerators as a source of capital and leverage
-The emerging role of online crowd-funding platforms
By the end of the class, each student will be better informed on how to think about the funding decision, become more aware of their options and be ready to develop a course of action.
Arie Abecassis is co-founder of AppStori and a Venture Partner at DreamIt Ventures. He’s been actively involved in the New York tech community as an entrepreneur and investor, and currently sits on the boards of SeatGeek, Adaptly and BiznessApps.
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General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.
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