San Francisco, California
London, United Kingdom
Financial Services SIG: Social Media in Highly Regulated Markets - Pitfalls and Pluses
This event will offer clear, actionable information on how to implement a social media strategy in the highly regulated financial services industry. Attendees will learn how to avoid the risks and reap the rewards as we discuss the challenges, opportunities and strategies that enable financial service companies of all sizes to build and manage meaningful, accountable and repeatable social media programs.
5:30 – 6:30 pm: Cocktails and networking
6:30 – 7:15 pm: Speaker presentations (15-20 minutes each)
7:15 – 8:00 pm: Open discussion among panel and questions
Key Event Takeaways / Learnings:
1. First, we will provide practical solutions to help financial service companies utilize Social Media in their firms while maintaining FINRA / SEC requirements. We will teach companies to remain clear, transparent and conspicuous in their social channels.
2. Second, we will teach the best practices for social media governance among your own employees and third party providers. We will teach how to prevent employees and third party providers from going rogue and damaging your reputation. This is particularly important in financial services where trust is paramount.
3. Third, we will explore how to create adaptive, dynamic processes to respond to outside events that occur. An example of this type of dynamic process is Oreo’s response to the blackout at the Super Bowl … “you can still dunk in the dark.”
4. We will focus on how to react if an employee or third party provider “goes rogue.”
5. This session will answer three questions:
a. What do I need to know?
b. What do I need to think about?
c. What kind of inspiration can I derive from what I’ve learned?
Tom Chernaik has more than 20 years of experience, innovation and insight in marketing, law, social media and entrepreneurship. He is the founder and CEO of CMP.LY (pronounced “comply”), a company purpose built to help marketers and business take control of social media communications, addressing legal obligations and measurement challenges with centralized reporting while increasing openness and transparency on the social web. He is also the Co-Chair of WOMMA's Members Ethics Advisory Panel (MEAP). Earlier in his career he led sales development efforts at XM Satellite Radio and held leadership roles at Gotham Records, allindie.com and Track Entertainment. He holds a BA in Liberal Arts from NYU and a JD from Yeshiva University’s Cardozo School of Law.
David S. Almeida is an attorney with Sheppard Mullin Richter & Hampton, LLC. David's areas of practice include all aspects of consumer protection law, including defense of alleged consumer fraud, unfair and/or deceptive business practices claims, often associated with online and offline privacy issues, direct marketing, mobile and electronic commerce platforms, loyalty programs and various promotions practices. Mr. Almeida's practice defends Fortune 500 and other companies against class and individual actions brought further to a variety of state and federal consumer protection statues including the Telephone Consumer Protection Act (TCPA), the Fair and Accurate Credit Transactions Act (FACTA), the Electronic Funds Transfer Act (EFTA), the CAN-SPAM Act, state consumer and unfair business practices acts and other laws.
Julie Crothers is Senior Vice President of Edelman Financial Services.
Expert in strategic PR and marketing communications planning, media relations, social media and crisis communications, Julie has more than two decades of public relations experience in the financial services industry. At Edelman, Julie provides strategic public relations counsel to financial services clients including banks, insurance companies, asset managers and wealth managers.
For more than 10 years Julie worked for Bank One and then JPMorgan following the companies’ merger in 2004. As vice president of corporate communications for JPMorgan Asset Management, she developed integrated communications and PR programs for the global mutual fund business. Prior to the merger, Julie was director of public relations for Banc One Investment Management Group, where she was responsible for developing and executing strategies for the asset management, brokerage, wealth management/private client, insurance and trust businesses.
Julie has also served as communications director for Brown Gibbons Lang & Company, a middle-market investment bank, and as senior manager in corporate communications at Morningstar, Inc., a global investment research firm. Julie holds a master’s degree in journalism from the University of Illinois at Urbana-Champaign and previously held FINRA series 7, 63 and 65 licenses.
Donna Williams, Enova
Donna Claire is a creative marketing professional with a strong management and operations background, and a proven track record of directing marketing teams and programs across multiple marketing brands and selling channels, increasing market share through implementation and support of innovative campaigns. With over fifteen years of demonstrated experience planning and executing integrated marketing programs, Donna currently manages creative services and social media at Enova.com, a global online financial services company.
Food & Refreshments will be served.
Thank you to our Sponsor, Diamond Marketing Solutions!
Financial Services SIG:
Building a community of dynamic marketing practitioners that explore key issues and share the latest thinking, trends and techniques in financial services marketing.
SIG events and activities are open to Chicago AMA members and non-members.
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When & Where
The Chicago AMA is the only organization that brings together all marketers, across all specialties, to collaborate and inspire one another.
The Chicago Chapter of the American Marketing Association connects with more than 10,000 marketing professionals and represents a multitude of B2B and B2C businesses across industries—as well as with marketing educators and a broad range of nonprofit organizations.
Cancellation policy: Refund requests must be made 24 hours prior to event start time. There is a $10 cancellation fee. For MarketingTech SMART and BrandSMART, refunds requests must be made 48 hours in advance and there is a $25 cancellation fee.