Financial Master Class: For Landscape Professionals - Roll Up Your Sleeves and Dig Into Your Numbers

Virtual Event - January 5 - 6, 2023

This 2-day virtual Financial Master Class will greatly improve the performance of your lawn and landscape company, using the best financial benchmarks and tools in the landscape landscape industry!

This event runs for 4 hours each day, with interactive breakout sessions to enhance your networking and learning.

There are no guest speakers, this is 100% Jeffrey Scott

If you attended last year, we have introduced 2 new incredibly helpful benchmarks.

Using our input sheet, you supply us with your numbers and we will do the rest.

Register by Dec 14 to get your numbers in on time. Each attendee needs their own ticket.

THIS 2-DAY FINANCIAL MASTERCLASS WILL EQUIP YOU TO:

1. BENCHMARK YOUR NUMBERS AGAINST THE INDUSTRY; Each participant will supply 12 months financial numbers (in a form we provide) and in return receive benchmarks by revenue. You will learn what is “best in class” and where you are leaving money on the table. (You will also receive benchmarks from the previous year!)
2. IMPROVE THE PERFORMANCE OF YOUR DIVISIONS AND DIVISION LEADERS AND SALES PEOPLE: Through our divisional benchmarks, you will learn where you are excelling and where you can do better in GPM, Throughput, and Net-Of-Subs if applicable.
3. PRICE YOUR LABOR MORE PROFITABLY: With a new benchmark category you will see how well you are marking up labor and where you compare in the industry. Your firm will win or lose based on this metric.
4. RIGHT SIZE YOUR OVERHEAD: With a second new benchmark category, you will learn how fat or lean your overhead is compared to production staff, and how you compare with others.
5. ACHIEVE 20%+ NET PROFIT, AND 25% AS THE NEW 20.: Drive net profit of your business to 20% and beyond with my revised "profit pyramid", proven strategies, and real life case studies.
6. MAKE BETTER FINANCIAL DECISIONS AND GAIN BETTER BUY-IN: Learn which key mistakes to avoid, and the best ways to share financial reports to better educate your team.
7. CREATE SKIN IN THE GAME with your team members by successfully implementing incentives and open book management. Avoid all the classic mistakes that Jeffrey has uncovered.

Register by Nov 30th to get the early bird, and to get your numbers in on time. Each attendee needs their own ticket.

YOU WILL ALSO LEARN HOW TO:

• Set up a weekly scorecard to drive business performance.
• Expose myths of incentive programs, what works and what doesn’t.
• Avoid damage from any drops in the economy, while keeping your eye on growth.
• Set goals for 2022 that will improve your company financial health and business growth.

It will change your life in how you think about and run your business!

Email us for the "5 FOR 4" Group Discount. Register by Nov 30th to get the early bird, and to get your numbers in on time.

FOUR BONUSES -

BONUS 1 - Receive our new benchmark reports on your hourly rates, labor markups, and overhead/labor ratios.

BONUS 2 - Implement an updated version of Jeffrey's Profit Pyramid, to achieve an even higher level of profit and find where you are still leaving money on the table.

BONUS 3 - Share your incentive systems with Jeffrey during this event and get instant feedback from the master. Jeffrey Scott will sit on the hot seat and answer your questions and solve your challenges.

BONUS 4 - Enjoy a cocktail zoom at 7pm on first day of this virtual event.

DETAILED AGENDA

January 5, 2023

• 11am ET - Review the bench marking reports (full P/L and divisionals), see how you compare to other companies and vs Jeffrey’s best in class.
• 12noon - Q&A about the report results
• 12:30 - Lunch Break (in small groups, so you can network)
• 1pm - Changes from last year's results, further insight into the numbers
• 1:30 - The new and improved Profit Pyramid.
• 1:45 - Small group breakout discussions, to discuss ideas and implementation strategies.
• 2:30 - Open Q&A
• 2:50 - Wrapping up today, preparing for tomorrow.
• 3:00 ET - End

7pm ET - Cocktail Zoom Hour

January 6, 2023

• 11am ET - Review your hourly rates, labor markups, and overhead/labor ratio vs industry standards and Jeffrey's view of where you should be.
• 12noon - Q&A about the results
• 12:30 - Lunch Break (in small groups, so you can network)
• 1:00 - Hot Seat: Jeffrey will review your incentive plans and other questions.
• 2:00 - Small group breakout discussions, to 3 key actions you plan to make.
• 2:45 - What’s next?
• 3:00 - End (with return to break out rooms, for those who want to discuss their 3 key actions

Register by Nov 30th to get the early bird, and to get your numbers in on time. Email us for the "5 FOR 4" Group Discount.

TEN BENEFITS OF ATTENDING

1. Increase owner take-home pay and profitability of your business
2. Stay on top of inflation, keep your pricing ahead of the curve.
3. Learn your score compared to the industry, and where you are leaving money on the table.
4. Determine your 2022 growth plans with confidence
5. Bonus and pay your people more, in a win-win fashion
6. Avoid the coming financial hiccups that could damage your business
7. Greatly improve your company's valuation.
8. Gain much needed perspective on your company's financial health
9. Learn to operate as an investor in your own business, and improve your ROI
10. Expand your network and learn that you are not alone

And for some: Sleep better at night knowing you are in better financial shape and meeting your long term financial goals!

TESTIMONIALS FOR JEFFREY'S EVENT

"Don’t miss this exceptional event run by one of our Industry’s most insightful leaders, Jeffrey Scott provides an honest and clear path to understanding the financial and management components of the Landscape Industry". - Kevin McHale, CEO of McHale Landscape Design, MD

" There is always room to improve your financial prowess and profitability by teaming up with Jeffrey Scott. In this event he brings ideas that you can put to use right away.”- Frank Mariani, President, Mariani Landscape, IL.

ABOUT JEFFREY SCOTT, MBA

Jeffrey Scott is the leading authority on growth and profit maximization in the landscape industry. He is the inventor of Green Light Selling (a profit-driven sales approach), and founder of the Destination Company® culture program, both of which have been adopted by hundreds of landscape firms across the continent. He has helped full service companies reach 20% net profit margin, and will show you how to run a more successful enterprise that you can scale, while better enjoying the life you deserve.