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With Apple, ING, PayPal, Stripe, Tesla and Shopify paving the way, it’s no longer a question of

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The Business Analytics Institute and FutureGrasp will be proposing a global online conference March 25th to help strategic decision-makers understand the opportunity and challenges of embedded finance in leveraging artificial intelligence (AI) today to create significant and sustainable revenue streams for their organisation in the months ahead.

Coming out of the current economic crisis, it is more important than ever for established businesses to examine how they are delivering value to their customers. Embedded Finance provides a now proven recipe for increasing revenues up to 50 percent by integrating payment, loan, insurance and investment services into your organization's technology platform and apps. It creates direct revenue opportunities in the short term by capturing a larger percentage of the economic benefits of each sale at a marginal cost around your existing customer base. More importantly in the long term, finance as a service fuels a deeper understanding of customer experiences that ultimately drive loyalty and repeat purchases.

For strategic decision-makers, here is an opportunity to examine a market that will be worth $7 trillion in ten years' time and to create businesses worth tomorrow more than today’s software and platform firms put together in half the time. Recent technological innovations and regulatory decisions have facilitated access to this market which up until now has been reserved to traditional banks and financial institutions. Although integrating financial services is challenging, BaaS service providers have now built the technology foundation necessary to feed the growth of embedded finance. With Apple, ING, PayPal, Stripe, Tesla and Shopify paving the way, it’s no longer a question of rocket science but of thought leadership.

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